Sofitel partners with Hainan Airlines to take its iconic Sofitel MyBedTM Experience to the Sky

Travel and Lifestyle Press Releases Thursday November 29, 2018 15:35
Bangkok--29 Nov--AccorHotels

Sofitel has partnered with Hainan Airlines to launch a premium collection of its iconic Sofitel MyBedTM products across the carrier's business class. Business class passengers flying onboard Hainan Airlines will now be able to experience the ultimate sleep-time bliss with the luxurious Sofitel MyBed(TM) in the sky.

The Hainan Airlines partnership will take its 'Hai Dream' on-board sleep experience to greater heights with Sofitel's signature bedding that includes a waist cushion, full-size pillows, duvet, bed sheet, feather topper and blanket. Made with patented technology of the highest thread count, the duvet cover, pillowcase and bed sheet collection features the airline's latest Dream Feather design.

Staying true to its French roots, Sofitel re-interprets the luxury of rest and comfort with a modern and chic touch. Sofitel MyBed(TM) is ultimate sleep concept that includes a perfectly balanced mattress and plush soft down feather topper, elegantly comfortable sheets, cosy and light duvet, plus an extensive pillow menu selection. Bolstered by its popularity amongst guests across the globe, more than 55,000 Sofitel MyBed(TM) products have been sold to date through the Sofitel Boutique (www.sofitelboutique.com).

"We are very pleased to partner with Hainan Airlines to offer Sofitel's indulgent wellness element for business class passengers travelling onboard Hainan Airlines," said Gary Rosen, Chairman and Chief Operating Officer, AccorHotels Greater China. "Now, guests from around the world can bask in luxurious comfort with the chic Sofitel MyBed(TM) in the air. We look forward to transforming the sleep experience for guests flying 40,000 feet in the sky so they can feel rejuvenated when they land. The partnership with Hainan Airlines perfectly illustrates Sofitel as a preferred luxury hotel brand choice for business partners, and demonstrates an emotional connection with global travellers. Sofitel and Hainan Airlines are delighted to be the companion for guests' next magnifique journey!"

"We have great expectations from this cooperation between our two companies. This year, Hainan Airlines is ranked eighth in the Global Airlines Top 10 list and was awarded the World's Best Business Class Comfort Products in recognition of our inflight cabin service offerings," said Gu Li, Product and Branding Department General Manager, Hainan Airlines, "I would especially like to thank Sofitel and AccorHotels for this partnership in bringing Sofitel MyBed(TM) on air where business class passengers can now enjoy a world-class hospitality experience onboard, enhancing our Hai Dream product line."

The new collection of Sofitel MyBed(TM) sleep products is available in the business class section of select Hainan Airlines long-haul international routes departing from Beijing, Haikou, Changsha, Shenzhen, Guangzhou, Xi'an, Shanghai, Tianjin, Chengdu and Chongqing.

About Sofitel

Sofitel Hotels & Resorts is an ambassador of modern French style, culture and art-de-vivre around the world. Established in 1964, Sofitel is the first international luxury hotel brand to originate from France with over 120 chic and remarkable hotels in the world's most sought after destinations. Sofitel exudes a refined and understated sense of modern luxury, always blending a touch of French decadence with the very best of the locale. The Sofitel collection includes such notable hotels as Sofitel Paris Le Faubourg, Sofitel London St James, Sofitel Munich Bayerpost, Sofitel Rio de Janeiro Ipanema, Sofitel Washington DC Lafayette Square, Sofitel Sydney Darling Harbour and Sofitel Bali Nusa Dua Beach Resort. Sofitel is part of AccorHotels, a world-leading travel and lifestyle group which invites travelers to feel welcome at more than 4,600 hotels, resorts and residences, along with some 10,000 of the finest private homes around the globe.

sofitel.com | accorhotels.com
About Hainan Airlines

Since 1993, Hainan Airlines has achieved 25 years of safe operations equivalent to more than 6.6 million hours of safe flights. As of June 30, 2018, Hainan Airlines and its holding subsidiaries had over 400 aircraft in operation and operated over 1700 domestic and international routes to nearly 220 cities worldwide. Since 2011, Hainan Airlines, with its high-quality service standards and continuous years of service innovation, has won SKYTRAX World's 5-Star Airlines rating for eight consecutive years. After joining the roster of SKYTRAX World's Top10 Airlines for the first time in 2017, Hainan Airlines moved up the rankings to claim eighth place this year, becoming the first mainland China-based airline to win the honour for the second year in a row.


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