Alibaba Group Generated US$12 Billion of GMV in the First Hour of the 2019 11.11 Global Shopping Festival

Travel and Lifestyle Press Releases Monday November 11, 2019 11:53
Bangkok--11 Nov--124 Communications Consulting

Alibaba Group Holding Limited (NYSE: BABA) today kicked off the 2019 11.11 Global Shopping Festival at midnight in China. In the first minute and eight seconds, GMV settled through Alipay reached US$1.0 billion (RMB7.0 billion). In the first hour, GMV settled through Alipay reached US$12.0 billion (RMB84.0 billion).

In the hours leading up to the shopping event, Alibaba's video streaming platform Youku hosted the fifth annual countdown gala, which included interactive performances from Taylor Swift and other international and domestic celebrities. Hosted at the Mercedes-Benz Arena in Shanghai, the gala was broadcast live across nearly 30 platforms and TV channels.

For additional content from the event, please follow the Alibaba Group official Twitter account at www.twitter.com/AlibabaGroup, or visit Alibaba's corporate news site Alizila for live results, videos, fact sheets, b-roll and other content related to this year's 11.11.

About the 11.11 Global Shopping Festival

The 11.11 shopping festival began in 2009 with participation from just 27 merchants as an event for merchants and consumers to raise awareness about the value of online shopping. More than 200,000 brands are participating in this year's event. For the latest news and updates on the 2019 11.11 Global Shopping Festival, please visit: https://alizi.la/2019-11-11.

For Thailand, please visit th.alibabanews.com/
About Alibaba Group

Alibaba Group's mission is to make it easy to do business anywhere. The company aims to build the future infrastructure of commerce. It envisions that its customers will meet, work and live at Alibaba, and that it will be a company that lasts at least 102 years.


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