Lufthansa Group and TripActions kick-off strategic partnership

Travel and Lifestyle Press Releases Monday January 27, 2020 11:07
Bangkok--27 Jan--TQPR
  • As first step of innovation partnership, Lufthansa Group is minority investor in travel management company TripActions
  • The collaboration is an important step for corporate customers to benefit from modern airline retailing and a better end-to-end experience
  • TripActions marks the fourth strategic tech investment of Lufthansa Group facilitated through the Lufthansa Innovation Hub

Lufthansa Group and Silicon Valley based Travel Management Company TripActions announced a strategic partnership during the DLD conference this past weekend. The two companies are set to proactively shape the distribution and corporate retailing landscape of the future digital era of Travel Management Companies. To manifest this multifaceted collaboration, Lufthansa Group acquired a minority stake in the business travel innovator through its digital business unit Lufthansa Innovation Hub in December 2019. This makes Lufthansa Group the first strategic investor of TripActions.

For the Lufthansa Group, the minority investment is its fourth in a technology company, highlighting the value, innovation and capabilities TripActions brings to corporate travel sector. TripActions is a fast-growing corporate travel management platform using AI and Machine Learning technologies to provide a user-friendly mobile customer experience and personalized servicing to businesses and their employees. Founded 2015 in Palo Alto, California, TripActions is currently one of the frontrunners in the global Travel & Mobility Tech landscape.

"We are excited to enter into this strategic partnership with TripActions to foster modern airline retailing to the benefit of our corporate customers," said Tamur Goudarzi Pour, Senior Vice President of Revenue Management & Distribution at Lufthansa Group Hub Airlines. "Jointly we aim to develop a unique customer experience and are committed to shaping the industry through our joint distribution innovation."

"We are always looking to deliver a win-win-win in corporate travel," says Ariel Cohen, Co-founder & CEO, TripActions. "Our expansion into Europe combined with our strategic partnership with Lufthansa Group delivers a win for business travellers with expanded inventory choice and transparency. It's a win for travel managers, finance leaders and their organisations with greater spend visibility and control. And it's a win for Lufthansa Group as we innovate together to delight our joint customers."

Today's news follows the two companies' recent strategic NDC partnership announcement. After joining Lufthansa Group airlines' NDC Partner Program in November 2019, this extended strategic partnership marks a further important step for corporate customers to benefit from modern airline retailing and providing a better end-to-end experience. Customer value will be increased in various fields of cooperation, including ancillary retailing, corporate products and servicing. Both Lufthansa Group and TripActions remain committed to continue working with all industry players to pursue opportunities that place the corporate customer first.

Latest Press Release

Centara Sonrisa Residences & Suites Sriracha received "Hotel Standard Award"

Metta Boonyaritipong (right), General Manager of Centara Sonrisa Residences & Suites Sriracha received the Thailand Hotel Standard for 2021 – 2023 (Resort Standard 4 stars category award) from Prakit Chinamornphong (left), Vice President of the...

Keeping active in Germany, from the North Sea to the Alps

With plenty of breath-taking vistas in Germany, there is something for everyone when keeping active during the holiday season, whether they are rivers and lakes or mountains and valleys. While travelling to Germany may not yet be a possibility in 2020,...

Let us take care of you! Centara Grand Mirage Beach Resort Pattaya

Centara Grand Mirage Beach Resort Pattaya led by ChangDee, the popular mascot and children’s favorite presents an exclusive promotion for whole family. Get a special best price guarantee starting from THB2,650++ (Centara the 1 Members) and LINE...

Banyan Tree Appoints Marketing Director for New Resort in Krabi

Banyan Tree Hotels & Resorts has announced that Craig McMahon, a veteran in Asia with more than 20 years’ experience in the hospitality industry, will take on the role as Area Director of Sales & Marketing at its latest resort in Thailand,...

First batch of 98 hotels to get Thai Hotels Standards certification

Ninety-eight Thai hotels have become the first to be certified under a concrete, clear, and reliable system of standards designed and developed by the Thailand Hotel Standard Foundation and Thai Hotels Association (THA) to ensure consistent customer...

Related Topics