Worldwide PR network of the GNTB supports restart of incomings for the German travel industry

Travel and Lifestyle Press Releases Wednesday July 22, 2020 16:49
Bangkok--22 Jul--German National Tourist Board

During the lockdown the German National Tourist Board (GNTB) has developed various virtual formats additionally to classic communication tools. These virtual tools are aimed at partners in Destination Germany to participate in market specific media and PR activities worldwide in a targeted manner. The network of 31 agencies around the world maintains contacts with around 10.000 specialist and consumer media publications online and offline in more than 50 markets with an overall reach of about 15 billion people worldwide.

“Targeted information and highly qualified multiplier media contacts are essential to build trust with industry partners and consumers for travelling to Germany and to successfully revive tourism traffic step by step after travel restrictions will be lifted” explains Petra Hedorfer, Chairwoman of the GNTB Executive Board. “Especially small and medium sized companies have to position themselves noticeably to remain competitive among increasing competition of the destinations. With our participation possibilities they can use diverse and broad communication tools.”

The GNTB offices for the markets in Austria, the UK as well as the USA and Canada have realized online media events. In numerous other markets the GNTB is preparing press conferences, webinars and destination days for the second half of 2020. Planned are online press conferences in China and Singapore as well as Belgium and Luxembourg. Classic press conferences are scheduled for the fall in Russia, France, in the Balkans, in Canada, South Korea, the Arabic Gulf States and India. In close conjunction with the restart of the Beethoven campaign, the GNTB is planning PR events for relevant markets.

All PR activities are at the same time supporting the global empathy campaign “Germany – Dreams Become Reality” with which the GNTB starts its market specific staggered recovery programs as well as the nature campaign #WanderlustGermany.

For 2021 the GNTB is planning media and PR activities for the campaign German.Spa.Tradition which purposefully focuses on the 200th birthday of Sebastian Kneipp and the more than 350 certified German spas and health resorts. The GNTB is also designing the campaign German.Urban.Culture which spotlights the cultural wealth and the atmosphere of smaller cities beyond the metropolises.

Information on these activities of the GNTB as well as participation possibilities can be found here:

Germany’s incoming tourism practically grounded to a halt within a few weeks due to the Corona crisis. Travel restrictions do not only affect travelling to Germany but also travelling from the most important source markets. The situation is only going to ease when the administrative measures on the destination as well as on the source market side allow an economic resumption of travel operations.

About the GNTB

The German National Tourist Board (DZT) is Germany's national “Tourist Board” with its headquarters in Frankfurt am Main. It represents the travel destination Germany on behalf of the Federal Ministry for Economic Affairs and Energy (BMWi) and is funded by the latter on the basis of a decision by the German Bundestag. The GNTB develops and communicates strategies and products to further expand the positive image of German travel destinations abroad and to promote tourism to Germany. It maintains 31 country representations worldwide. You can find more information in our online press center at

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