SANSIRI CONTINUES TO ACCENTUATE INTO WORLD-CLASS PROPERTY DEVELOPER STATUS WITH THE GRAND OPENING OF 98 WIRELESS

Real Estate Press Releases Wednesday March 15, 2017 10:22
Bangkok--15 Mar--โอกิลวี่ พับลิค รีเลชั่นส์
THE MOST HIGHLY ANTICIPATED FLAGSHIP CONDOMINIUM BY SANSIRI IS READY TO RAISE THE BAR OF SUPER LUXURY PROPERTIES IN THAILAND AND SOUTHEAST ASIA

With a vision to become a world-class property development company, Sansiri has spent over seven years in developing one of its most prestigious residential properties – 98 Wireless, a super-luxury condominium that Sansiri is proud to name its finest condominium in Thailand and Southeast Asia. Only 77 units are available, with a project value of Baht 8.7 billion, or approximately USD 246.5 million.

ANOTHER ICONIC MILESTONE FOR A PROPERTY DEVELOPER WITH WORLD-CLASS STANDARDS IN THE INTERNATIONAL MARKET

Sansiri will allow customers to see the fully completed property in its truest state before making any purchase decisions, thus offering an opportunity to exclusively preview the best features the property has to offer. Over the 7-year course of developing 98 Wireless, every single detail has been precisely orchestrated in order to provide residents with the best of every aspect. "98 Wireless has been crafted, giving the fullest attention to detail, carrying through the concept of 'The Best Comes as Standard'". Today, Sansiri welcomes customers to a first-hand experience of the refined development at its actual location.

It is without a doubt another proud moment for Sansiri, over the course in development of the property, 98 Wireless has been commended with trust among existing as well as potential customers, guaranteeing detailed quality and refinement. This leading to about 50%, of the exclusive 77 units, to be sold before its official launch, at an average price tag of Baht 580,000 per square metre and price range of Baht 70-250 million, the most expensive unit priced at Baht 650 million has already been sold. Furthermore, in the past five years (2012-2016), Sansiri has seen a 762% increase in demand for their properties from foreign investors, clearly indicating that Sansiri has become a world-class property developer, trusted by investors around the world.

Some of the first units sold at 98 Wireless, were the penthouses as well as the super penthouse, aptly named "The One", which is located on the top two floors of the building, and is currently deemed the most luxurious and expensive penthouse in Thailand. Nonetheless, whether "The One", the penthouses, the 3 bedroom duplexes, or the 2-3 bedroom simplexes, the fundamentals of each residential unit are the same -- challenging norms and raising expectations over what is possible in the luxury residential sector to uphold the concept of "The Best Comes as Standard".

After the official launch, 98 Wireless will be open for inspection, but by appointment only, to provide customers a true artisanal luxury experience. Rolling out a number of activities targeted to both potential Thai and International buyers, Sansiri targets a ratio of Thai and foreign buyers at 80:20, in relation to the company's 2017 business development plan for expansion into the international market, which include China, Singapore, Hong Kong, Taiwan and Japan.

"With what we have achieved with this property, we are confident that 98 Wireless will attract customers both locally and internationally, as the price of 580,000 baht per square meter upon official opening is still an attractive price point among international customers. According to Global Property Guide Research, it is indicated that the price of property in the Bangkok metropolitan area is still relatively and attractively lower than that of Hong Kong and Singapore, by 546.5% and 247.8% respectively."

Within the international market, the prime location of 98 Wireless and its proximity to mass transit is crucial, as areas near the BTS and MRT lines will attract more investment in the future. Moreover, a survey conducted by Sansiri, shows foreigners living in Thailand prefer to buy condominiums, with 72.32% for own use and 27.68% for investment.

"THE BEST COMES AS STANDARD," A PHILOSOPHY THAT GENERATES VALUE AND DEMANDS PERFECTION

Sansiri has leveraged its 33 years of experience to carefully develop 98 Wireless, to offer a premium lifestyle to top-tier customers. Today, Sansiri believes it has achieved success in creating the best flagship condominium in the super luxury segment of Thailand and Southeast Asia.

THE ONLY FREEHOLD SUPER LUXURY CONDOMINIUM AVAILABLE ON WIRELESS ROAD

Wireless Road is centrally located in the exclusive embassy district near Lumpini Park, and is also in one of the most important business and lifestyle districts in Bangkok. Furthermore, it is an ideal residential area, where residents will find themselves in the centre of the city yet surrounded by large trees, lending it a cosy neighbourhood both day and night. In 2010, when Sansiri acquired the property, the value of land stood at Baht 1.5 million per square Wah (40 Sq Ft), and is expected to climb up to Baht 2 million per square Wah within this 2017.

98 Wireless is located next to the residence of the United States Ambassador to Thailand. It represents the perfect living area, surrounded by spectacular views of green spaces, which is both unique and invaluable for city living. Moreover, it is located within walking distance to the city's most luxury shopping centres, five-star hotels, and a new upscale holistic medical centre.

A ROLL CALL OF LEADING WORLD-CLASS NAMES IN ONE BUILDING

The world-class design team responsible for 98 Wireless includes international architecture firm Design Worldwide Partnership (DWP), New York based interior designer company Anne Carson Interiors, and Bangkok-based landscape architecture studio T.R.O.P. Terrain + Open Space.

The grand reception areas and three levels of exclusive amenities, including a gracious tea salon and an elegant business lounge, are designed by Anne Carson Interiors and exclusively styled in Ralph Lauren Home, as are the four model residences.

The building is imagined in a timeless classic architectural style with quality and craftsmanship that are second to none. Though tailored to the culture and context of contemporary Bangkok, 98 Wireless draws inspiration from classical European Beaux Arts style, embracing architectural integrity and traditional craftsmanship of the highest level.

In recognition of the environmental efficiency and sustainability of its design, 98 Wireless will receive prestigious LEED certification from the United States Green Building Council. It will be one of the first residential buildings in Bangkok to be honoured with such a distinction.

CRAFTSMANSHIP WITH THE BEST-QUALITY MATERIALS AND ATTENTION TO DETAIL

Timeless, elegant finishes throughout all the interiors are crafted from the finest materials available, including the residences' rare mahogany crotch door panels and solid oak herringbone floors from the United States, custom hand-carved mouldings by renowned Hyde Park Mouldings, and fine Portuguese limestone flooring in the lobby, public areas, and balconies—the same limestone cladding the façades of 98 Wireless. The Sansiri team travelled to Italy to select slabs of pure white Statuario and beautifully veined Carrara marbles to ensure a perfect fit and finish for each of the residences. In total, 98 Wireless has used over 28,000 square meters of natural marble and limestone throughout its interiors and exteriors.

Residences are appointed with appliances and hardware from top international brand names, including door hardware and accessories from Baldwin, bath fixtures and fittings by Lefroy Brooks, Kallista and Kaldewei; kitchen cabinetry by SieMatic; and state-of-the-art appliances from Sub-Zero and Gaggenau.

GLOBAL CONCIERGE SERVICE, A TOUCH OF SUPER LUXURY LIFESTYLE

Beyond the surface of materials and craftsmanship, 98 Wireless offers true superior living, in line with Sansiri's philosophy of "Constructing Life, Not Just Buildings." All residences are accessed by private lifts and include on-site parking in a private underground garage, with special parking spaces designed specifically for supercars and EV charger stations for electric cars. 98 Wireless offers residents an exclusive chauffeured Bentley. Acknowledged as "The World's best luxury sedan", the brand new Bentley is finished in a special British Racing Green and showcases the number "98" on its license plate. Valet parking and dedicated butler service is also available.

Exclusive on-site services also include access to Quintessentially, the world's premier concierge service. Quintessentially has long been part of the ultimate luxury experience for members of the British royal family.

"OVER THE PAST 7 YEARS, SANSIRI HAS DEDICATED THE TIME AND EFFORT IN DEVELOPING 98 WIRELESS. IT IS NOT ONLY A BEAUTIFUL ICONIC CONDOMINIUM, BUT A PROPERTY "CRAFTED" TO BE THE BEST, ESPECIALLY IN ITS PRIME FREEHOLD LOCATION IN ONE OF BANGKOK'S SOCIAL, CULTURAL, AND ECONOMIC CENTRES, ON ONE OF THE MOST BEAUTIFUL BOULEVARDS IN THE CITY".

"CLASSIC AND TIMELESS ARCHITECTURAL DESIGN. A SELECTION OF THE WORLD'S BEST MATERIALS MATCHED WITH THE BEST INTERIOR DESIGN.

A TOUCH OF WORLD-CLASS SERVICE FOR A SUPER LUXURY LIFESTYLE. THESE ARE JUST SOME OF THE FEATURES THAT MAKE 98 WIRELESS A MASTERPIECE PROPERTY WORTH INVESTING IN. AS AN INVESTMENT, ITS VALUE IS SET TO RISE EACH YEAR.

AS A RESIDENCE, IT IS THE MOST MEANINGFUL LEGACY THAT WILL LAST FOREVER."

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