#AP Thailand reinforces its lead in rapid transit lined condominiums, launches #LIFE ONE WIRELESS, high-end condominium worth Bht 6,400 million, reveals plans for LIFE brand push in second half of year

Real Estate Press Releases Tuesday July 11, 2017 19:26
Bangkok--11 Jul--Bangkok Public Relations
  • Further reinforces LIFE's brand position as Platform for Success – a condominium that is part of a successful LIFE, offering digital connectivity anywhere at anytime
  • Reveals plans to deliver two LIFE condominium projects worth Bht 15,400 million in second half of year
  • LIFE ONE WIRELESS first to be delivered with distinguished perspective design of 'inside looking out' in every dimension, integrating digital innovation with modern Thai architecture while conserving green areas and old trees in the heart of Bangkok

AP (Thailand) Public Company Limited, the leading property developer for urban residents, today, announced plans to strengthen its lead in the rapid transit lined condominium market as it looks to get aggressive in the sector in the second half of the year. Working with its Japanese partner Mitsubishi Estate Group (MEC), the company is launching LIFE-branded condominiums in two prime Bangkok locations, starting with 'LIFE ONE WIRELESS', a high-end condominium with a concept that will make you 'Live a Splendid life' - one so fulfilling in the ultimate location in the heart of Bangkok. LIFE ONE WIRELESS promises to complete the resident's LIFE experience with a healthy work-LIFE balance. For its design layout, the project highlights the concept of 'inside looking out' in every dimension – a product of close collaboration with specialized experts in architecture, interior design and landscape design to ensure that every area inside LIFE ONE WIRELESS offers the most beautiful view of Bangkok while its unique decoration style is in the vein of modern Thai heritage which maintains vintage appeal and characteristics. Complete with great amenities necessary to support digital lifestyle that requires breakthrough innovations in the common areas, the project is surrounded with shadowy big trees and more than one rai of green area. All of this makes LIFE ONE WIRELESS the only condominium on Wireless Road to be able to meet every lifestyle need of Bangkok residents in the hard-to-own location.

'LIFE ONE WIRELESS' stands on its own with a layout approach that attaches importance to designing 'inside looking out' perspectives in all dimensions starting with keeping the 43-storey high-rise building in a twisted Z shape so the resident can enjoy the beautiful view of Wireless Road from any vantage point. The layout is a joint effort by experts in architecture, interior design and landscape design to ensure that LIFE ONE WIRELESS is the only high-rise condominium on Wireless Road to have its every area designed with a particular vantage point. LIFE ONE WIRELESS stands out with the following strengths: (1) Location on Wireless Road, one of Bangkok's oldest historical prime sites and high-end business districts surrounded by many important landmarks (2) Cosmopolitan Community for a high-end condominium complete with facilities to support a modern lifestyle in an ideal community (3) Luxury Design – its unique decoration style maintains the charm of beauty typical of Siam's golden era with the addition of a European accent. The result is a modern Thai heritage style that maintains a vintage appeal.

Mr. Vittakarn Chandavimol, Chief Business Group – Condominiums, AP (Thailand) Pcl. said that "AP deeply understands our client needs and the trend of urban living. 'We encourage our team to make it different and to deliver the best properties for our clients.' LIFE-branded condominiums have consistently received a good consumer feedback and it has always been a brand we are proud of. With our outstanding and transportation-friendly prime location and the comfortable living experience offered under the concept 'Platform for Success', it is our determination to make LIFE the first and only condominium to offer the comfort of living and limitless connectivity to best meet all expectations of digital-age people craving success."

"Located in the best location on Wireless Road and valued at Bht 6,400 million, LIFE ONE WIRELESS is sold for the starting price of Bht 4.9 million. Built on an area of 4 rai, the project comprises a 43-storey building with 1,344 units of functional areas ranging in size from 1) a 24-28 sq m studio 2) a 35-45 sq m suite with 1 bedroom and 1 bathroom and 3) a 63 sq m suite with 2 bedrooms and 2 bathrooms. The project is in the middle of high-end department stores and shopping malls, schools and office buildings. The location is also a transportation centre strategically connected to Sukhumvit, Petchaburi, Rama IV and Sathorn roads with easy access to expressway systems, offering convenience for passenger cars and public mass transit systems." Mr. Vittakarn added.

In addition, we intend to give LIFE ONE WIRELESS the 'inside looking out' vantage point from everywhere of the project starting with the building layout made into a twisted Z shape to ensure that the resident can enjoy a broader beautiful view of Wireless Road from the entrance to the project right to the common areas and inside all the 1,344 residences. We are confident that every vantage point from LIFE One Wireless will have the best angle for best and beautiful view. We also added to the charm of an attractive design concept that oozes unique luxury inspired by our desire to combine the historical appeal of Wireless Road with today's modernity. We also keep the site natural with our 'One Wireless Botany', a one-rai green area where we intend to keep 12 century-old trees to provide public shades. Added to the greenery are 'Cascade Garden' on the 10th floor and 'High Garden Promenade' on the 42nd floor. These natural surroundings should keep the resident calm and relaxed while the complete range of facilities and amenities offer the resident uninterrupted connectivity for every dimension of urban digital living, keeping a truly perfect work-LIFE balance," Mr. Vittakarn said.

LIFE ONE WIRELESS is sold for a starting price of Bht 4.9 million (averagely Bht 170,000 per sq m) Sales via iBooking on apthai.com are scheduled for 27 July while official sales at LIFE ONE WIRELESS Sales Gallery begin from 29 July.

LIFE ONE WIRELESS combines design aesthetic with modernity for the perfect digital lifestyle, exemplified by the following outstanding features:
1. 24 HOURS CONNECTED WORLD

The common areas of the project has been designed with technology integration to fully support a digital community. The infrastructure is fully equipped to support all facilities and amenities with Wi-Fi available anywhere in the common areas. Spaces and amenities are allocated to create co-working space where connection is made easy, with devices and tools available for actual use to support flexible work life free of the constraints of time and place allowing the resident to learn from anywhere anytime.

2. AP COMMUNITY APPLICATION

Everything is under control with the touch of a finger. Under the vision of 'AP Digital Community', the future of living is made possible with 'AP Community Application' in full service. The application will keep resident more comfortable and safer in AP properties. You can control everything real time via your smart phone, including electricity control, common area reservation, security system and you can access different areas inside the project more easily.

"The condominium market in the Wireless- Langsuan-Ploenchit-Chitlom area is mostly dominated by major developers in the industry. Given the limitations in land ownership and the costs of land that are increasing year-on-year, it is difficult to develop residential projects in the area, especially in the locations with access to the main roads. Our survey of the area found that there are only 998 units remaining or 30% of all units launched. For the condominiums in the high-end segment, those with the price of around Bht 150,000 – Bht 200,000 per square metre, only 330 units remain unsold. So we are confident that LIFE ONE WIRELESS will be well received considering the strong market demand. It helps to have the hard-to-own prime location in the heart of city like on Wireless Road, especially the case with a condominium that is sold for no more than Bht 200,000 per square metres on Wireless Road where there are no other new condominiums being launched. AP will build on its expertise and success with developing luxury condominiums under The Address and Rhythm brands to make LIFE ONE WIRELESS the first flagship product under the LIFE brand that has every element created to elevate the standards of luxury living to a next level with all modern facilities and design which takes into account the best vantage point to meet customer demand as the best condominium on Wireless Road," Mr. Vittakarn added.

AP Thailand and Mitsubishi Estate Group (MEC) will also announce another mega project: 'LIFE Asoke - Rama IX'. Project valued at Bht 9,000 million, the project will offer 2,248 units at a starting price of Bht 110,000 per square metre, Official sales will begin in September.

At present (as at 30 June 2017) AP has 15 ongoing condominium projects with outstanding sales value of Bht 12,300 million. Of all the ongoing projects, nine are the joint developments of AP and Mitsubishi Estate Group (MEG) with outstanding sales value of Bht 4,090 million. In the first half of the year, AP's condominium business group reported sales of approximately Bht 8,200 million and the company is confident that the launch of LIFE ONE WIRELESS high-end condominium in the prime location on Wireless Road with 1,344 units at the starting price of Bht 4.9 million each (averagely Bht 170,000 per square metre) and LIFE Asoke- Rama IX top-notch condominium to support urban digital life at a starting price of Bht 110,000 per square metre will contribute to a massive sales boost of condominiums, enabling AP to achieve its projected condominium sales of Bht 12,400 million.


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