DP Ceramic joining hand with #Kohler to open the flagship store showroom expected to tap high-end ceramic sanitary ware market

Real Estate Press Releases Friday July 21, 2017 14:10
Bangkok--21 Jul--Make A Wealth Consulting

DP Ceramic Co., Ltd. one of the largest ceramic sanitary ware distributor in Thailand, is moving forward another pace of its market expansion into upper-middle class customers. With a long-standing distributor of global sanitary-ware brands in the Thai market for more than 60 years, DP Ceramic has been recently entrusted by Kohler to open the 'Kohler Flagship Store' showroom, earmarking it the most luxurious and only one sanitary-ware showroom on 700 sqm of space with international standard in the Kingdom.

July 6, 2017 — Prasit Nopparatnapalai, managing director of DP Ceramic Co., Ltd. a market leader of sanitary-ware products, and trendsetter of innovative products and shower cabins for housing projects, said the sanitary-ware market outlook for this year would be more challenged. Especially, those whose products focusing on lower-middle customers tend to be under pressure of the lowering sales growth, reflecting a slowdown of consumer's spending shown in such high as 40 per cent rejection ratio of mortgage loans in the low-end housing market.

He said 2017 was likely be an opportunity year for any businesses with ability to expand into high-end market in where the growth still remains, and ability to serve target customers accordingly what they need. Currently, the customers who are new generations are likely to look up to a variety of lifestyle products, to be interested in decorations, and to admire more unique products. They are prone to either change their furniture collections every three to five years or always make up their home decoration.

With a long experience of over six decades under management of the family's third generation, DP Ceramic is capable marketer with stronghold in lower-middle end market. In the meantime, the firm has built up good business relationship with various global brands for years.

"This year is considered an opportunity to DP Ceramic. The company plans for market penetration by focusing on premium customers, including convenience store clients, offering them more lifestyle products with more designs and innovation in a bid to help them save time and cost of installation," said Prasit.

He added DP Ceramic would bring in products with more technologies and focus on providing customers with services as solutions. Moreover, the company has a variety of products with both renowned local and international brands such as shower cabins and kitchens serviced by highly-expertise and well-minded teams of professionals.

Recently, DP Ceramic has been entrusted by Kohler for exclusive ownership to open the 'Kohler Flagship Store' showroom in Thailand, earmarking it the largest and most luxurious sanitary-ware venue for Kohler brand in the Kingdom. Focusing on 'Brand Experience', the showroom is aimed to open up the target customers' minds to experience with fully integrated services such as advices for decorative designs and budget management as well as being a centre for Kohler branded lifestyle products.

The Kohler showroom with 700 square meters of spaceis located on the first floor of Noble Remix Thong Lo Building on Sukhumvit Road Soi 36. Visitors can reach there by BTS Skytrain via Exit 2 of the Thong Lo Station.

"The Kohler Flagship Store will help boost the company's sales by 30 per cent annually," said Prasit, adding that as planned, the company would penetrate more clients who were housing projects, seek for more business partners, and focus more on innovative products in response to new generation client's needs.


Latest Press Release

At Fakuma 2017, Dow Introduces Unique, Non-migrating Silicone Additive with Long-lasting Slip Performance for BOPP Film

Dow Performance Silicones, a global business unit of DowDuPont Materials Sciences division, launched here today at Fakuma 2017 (Stand A3-3217), new Dow Corning® HMB-6301 Masterbatch, a unique, patent-pending solution based on heritage Dow Corning...

Photo Release: Grand Opening of Unique Thai Precision Machinery Factory Extension in Hemaraj CIE 2

Unique Thai Precision Machinery Co., Ltd., a leading manufacturer of valves components from Taiwan, inaugurated a new facility, which will serve as the extension of its existing plant located at Hemaraj Chonburi Industrial Estate 2. This new 15-rai site,...

Gyproc awarded Level 4 Green Industry Award, Green Culture from the Thai Ministry of Industry

Thai Gypsum Products Public Company Limited, the first gypsum manufacturer in Thailand and innovator of the leading brand "Gyproc", has been awarded the Green Industry Award Level 4 (Green Culture) from the Department of Industrial Works, Ministry of...

AddVentures by SCG continues to invest, putting money in Vertex Ventures to scale up startups in SEA and develop new business

AddVentures, the corporate venture capital (CVC) arm of SCG, is forging ahead its fund-of-funds investment by funding in Vertex Ventures, one of Southeast Asia's largest and most established VC, in a bid to tap into opportunities for SCG and help build...

Photo Release: SGF (Thailand) Breaks Ground at Hemaraj Eastern Seaboard Industrial Estate 2

A groundbreaking ceremony was held recently to start the construction of a cutting-edge production plant for SGF, Germany's active supplier for automotive and industrial customers and worldwide leader in its segment of the market (flexible couplings for...

Related Topics