GCP Applied Technologies Renames Microfibre Portfolio Under the Sinta(TM) Brand

Real Estate Press Releases Wednesday August 23, 2017 09:33
SINGAPORE--23 Aug--PRNewswire/InfoQuest
  • Newly branded line of synthetic microfibres for concrete maintains proven product quality and controls early age plastic shrinkage in concrete

GCP Applied Technologies Inc. (NYSE:GCP), formerly Grace Construction Products, announced today that its line of synthetic microfibre products, previously sold under the names Grace Fibers and Grace Microfibers(TM), will now be marketed under the new brand Sinta (TM).

https://photos.prnasia.com/prnvar/20170821/1923998-1-a

"We are excited to unveil the new microfibre portfolio brand name - Sinta(TM)," said Pung Chan, Global Director of Marketing at GCP. "Although the name on the packaging will change, the proven and trusted product performance of our microfibre product line will remain the same. GCP will continue to uphold the high quality and service that concrete producers and contractors have relied upon for many years."

The newly named product line includes Sinta(TM) F (fibrillated) and Sinta(TM) M (monofilament) synthetic microfibres for concrete.

GCP's Sinta(TM) microfibres are used in applications where designers, contractors, or producers want to minimise cracking due to the rapid surface drying of plastic concrete. It is a proven and cost-effective solution for the control of plastic shrinkage. The use of Sinta(TM) microfibres in the mix protects concrete from stresses that cause cracking, thus improving the overall quality and durability of concrete. Sinta(TM) microfibres are used in many applications such as slabs on grade, pavements, overlays, sloped walls, pools, shotcrete, stucco, tunnels, precast, and prestressed products.

The new Sinta(TM) branded product names will begin to roll out in August 2017 with a transitional period of a few months.

GCP has been the leader in synthetic fibre technologies for decades, offering a comprehensive portfolio of micro- and macro synthetic fibres. Contractors and engineers have relied on GCP's market-leading STRUX(R) macrofibres to provide quality thermal and shrinkage control on their most demanding projects. The patented STRUX(R) products are specifically engineered to have excellent dispersion, placeability and finishing properties. STRUX(R) macrofibres also provide superior post-crack performance on a broad range of applications.

About GCP Applied Technologies

GCP is a leading global provider of construction products technologies that include additives for cement and concrete, the Verifi(R) in-transit concrete management system, high-performance waterproofing products, and specialty systems. GCP products have been used to build some of the world's most renowned structures. More information is available at www.gcpat.com .

Media Contact:
Ben Shaw
t: +65 6408-3861
m: +65 9299-5192
ben.shaw@se10.com
https://photos.prnasia.com/prnvar/20170821/1923998-1LOGO-b
Photo - https://photos.prnasia.com/prnh/20170821/1923998-1-a
Logo - https://photos.prnasia.com/prnh/20170821/1923998-1LOGO-b

Latest Press Release

China-ASEAN Architectural Decoration Industry Cooperation Committee Is Officially Established

On May 11, 2018, the 14th China (Shenzhen) International Cultural Industry Expo (ICIF) Grandland Venue was launched. On the opening ceremony of ICIF Grandland Branch, Consensus onStrengthening China-ASEAN Architectural Decoration Industry Win-Win...

Habitat group showcases 3 unique projects at Future Property Expo 2018, offering ultimate promotions with discounts up to 500,000 baht and free iPhone X 24 27 May 2018

Habitat Group is shining the spotlight on its 3 luxury property projects for lifestyle investment in Pattaya and Asoke – BluPhere Pattaya, managed by BW Premier Collection, resort-style condominiums nerely 100 meters from Na Chomthien beach;...

ST EDWARD TO LAUNCH PRESTIGIOUS RIVERSIDE ADDRESS IN THE HEART OF HISTORIC WESTMINSTER

- St Edward launches 9 Millbank, a new flagship development located on the River Thames in the heart of Westminster - Millbank Quarter is the first phase to launch at the development, an exciting new-build that celebrates the neoclassical style of its...

Sankyo Home (Thailand) Joins Forces with Japanese Real Estate Giant Keihan Real Estate to Launch Luxury Condominium, The FINE Bangkok, in the Heart of Thonglor-Ekamai

Sankyo Home (Thailand) joins forces with a Japanese real estate firm, Keihan Real Estate, to develop a luxury condominium, "The FINE Bangkok" Thonglor-Ekamai with a project value of over 1.7 Billion Baht. The project is shine with luxury design in modern...

Knight Frank Thailand Reports Prime and Super Prime Condominium Market Average Selling Prices of Super Prime Condominium Achieves Record Breaking High

- As of the end of 2017, the accumulated prime and super prime stock in Bangkok amounted to 21,330 units, representing a strong increase of approximately 51% y-o-y. Majority of the new supply was in Prime Sukhumvit and Central Lumpini. - In line with...

Related Topics