Mr. Sudthipong Chailanggar, Managing Director of Sankyo Home (Thailand) Co., Ltd. disclosed that the company joins hands with Keihan Real Estate Co., Ltd., a subsidiary of Keihan Holdings Co., Ltd. which is a large railway operator in Kansai, Japan with a long history since 1910, to develop a condominium as the first joint venture project in Thailand under the name, "The FINE Bangkok," in the Thonglor-Ekamai area.
"In addition to real estate development in Japan, we hope to build a new market and business opportunity. We have seen market opportunities in growing Southeast Asian countries. When considering various factors in Thailand including cultural similarities, clarity of regulations related to investment, economic scale and consumer's purchasing power, Thailand is the region's most outstanding with these factors as guaranteed by a large number of Japanese firms that have invested in Thailand. We aim to make Bangkok the region's hub for our real estate development business expansion," Mr.Sudthipong said.
Earlier Sankyo Home (Japan) Co., Ltd. and Keihan Real Estate Co., Ltd. had joint ventures in development of 5 projects in Japan under the brand, "The FINE," such as 45-storey luxury condominium The FINE Tower - Umeda Toyosaki in the heart of Osaka which was won the Good Design Award and 100% sold out.
With both companies' rich experiences in residential development covering all segments and prices together with experiences in co-development of joint-venture condominium projects which were acceptable among Japanese, the company hopes the co-development of The FINE Bangkok to be an opportunity in delivering new quality and standard of city living like it has ever done in Japan.
The FINE Bangkok Thonglor-Ekamai is a luxury condominium project worth over 1.7 Billion Baht, being a 31-storey tower with 220 units located on Ekamai Soi 12. It is developed with a concept of "Luxury Modern Japanese"—simple, warm, yet luxurious design. It comprises one-to two-bedroom types and penthouse sized from 34.5-92 square meter and price starting from 5.5 Million Baht a unit. It features an innovative design for maximum use of space by applying cutting-edge technologies like an automatic parking system which maximises car parking space by up to 70% for residents living in the city who still use a private car, in addition to sky train and a smart home service appliance and application for online purchase and transaction via smart phone and device which are installed in every unit.
In the project, spaces are divided proportionately for city lifestyles, comprising 4 zones. Fine Sky is a roof lounge where every activity can enjoy a 360-degree view of the city. It also includes fitness, golf club, sky seat, Karaoke room, kid room and wine lounge. Fine Retreat is a rest area for relaxing in the sunlight at day or taking a city view at night, comprising large swimming pool, pool bar, sauna room, hot pool and the edge view point. Every single part is designed to offer views of Bangkok skyline within reach. Fine Lounge is set to be a co-working space with a private, yet spacious area for a large group. The project is decorated with elegant materials, mixed with function, surface and design, building a sense of modern luxury. Fine Greenery are nature zones making your life surrounded by nature at the very first step into the project. There are 3 gardens including spring garden, 23rd floor garden, and 27th floor garden.
Mr. Yoshihisa Doumoto, Chief Executive Officer of Keihan Real Esate Co., Ltd. said the company is a subsidiary of Keihan Holdings which operates 4 groups of business comprising 1) Transportation Business 2) Real Estate Business 3) Retail Business 4) Leisure and Service Business.
"As for our strong experience in various businesses including real estate development around Japan, we are really pleased to have a first overseas joint venture project development in Thailand with Sankyo Home (Thailand). Thailand is a country that contains greatest economic growth among ASEAN. We hope to bring our knowhow delivering the sense of living in quality and neat condominium as we have done in Japan," Mr. Yoshihisa said.
The company will launch presales of The FINE Bangkok on June 2-3, targeting mainly at new generations aged between 30-40 years old who prefer stylish luxury and high-ranking executives who have a vision for housing and a long-term investment. It expects to have more than 60% sold from the presales launch period with Plus Property Co., Ltd., as the sales and marketing agent. For further information, please visit www.thefinebangkok.com or call 065-219-2727.