Asset World Retail joins force with top brands, launching #Gateway at Bang Sue in the 4th quarter this year, ready to boost purchasing power.

Real Estate Press Releases Wednesday June 27, 2018 16:27
Bangkok--27 Jun--4D Communications

Leading brands in Thailand place their trust the potential of 'Gateway at Bang Sue Shopping Center,' which is scheduled for the launch in the fourth quarter this year. With the cooperation from 6 big brands – Big C, HomePro, The Power Life, Major Cineplex, FunFesta, and Beautrium – and a huge investment, the center is geared up to attract potential customers in the area.

Mr. Napat Charoenkul, Managing Director of Retail Group, Asset World Retail Co., Ltd., said that the company planned the launch of 'Gateway at Bang Sue Shopping Center' in the fourth quarter this year. With over 4 billion baht investment, the project becomes one of the best projects managed by the Asset World Retail in terms of the architecture and the concept. In addition, the cooperation from major established brands in various industries, such as retailing, movie theater, home decor modern trade, technology product, amusement park for the 4.0-era lifestyle, fashion, and fine dining that join hands in this promising venture, ensures that the center will be able to attract customers who look for quality premium products and services. Such favorable factors will transform 'Gateway at Bang Sue' into a complete service and entertainment hub of the Bang Sue area and vicinity.

"The development of Gateway at Bang Sue is based on the company's experiences in the retailing business, and it will become one of the most comprehensive shopping centers with superior products and services. Not only located on a strategic location easily accessible by the purple line and the blue line of the MRT, the shopping center is also surrounded by many real estate projects that fill this neighborhood with target residents with high purchasing power. These are crucial indicators for a large number of potential customers with interests in products and services that the shopping center offers," said Mr. Napat Charoenkul.

Mrs. Vipada Duangratana, Deputy Chief Executive Officer, Big C Supercenter a retailer of BJC PLC., expressed her confidence in the potential of Gateway at Bang Sue by pointing that the strength of Gateway at Bang Sue is its accessibility and its neighborhood, where a traditional community welcomes newcomers who are residents in the many condominium projects that keep rising in this area. This strength, in other words, means a high purchasing power and confidence in the center's viability. At Gateway at Bang Sue, Big C will offer a new model supermarket, "Big C Food Place," with the concept of "Your Food Destination" to answer lifestyle needs of today's customers who need modernity, convenience, and a healthy choice. The highlight will be the ready meals that Big C carefully selects considering the quality of ingredients, safety, and trusted sources of products, not to mention other premium selections by Big C such as the BQL (Big C Quality Line) and Organic Food Products. Big C develops this branch so that it is able meet every need and lifestyle of consumers. Big C believes that the heart of Thai shopping centers is the customers.

Mr Vathunyu Visuthikosol Senior Vice President Business Developent, Home Product Center Public Company Limietd, the giant retailer in the home and living industry, revealed that At Gateway at Bang Sue, HomePro would introduce the HomePro S business model, branching out small stores in shopping malls and community malls to better reach out for customers and offer them comfort and convenience who shop for their homes. HomePro tries to select products that fit the lifestyle of new generation customers while keeping the same product variety as in branches. The concept of the HomePro S is the 3S: Smart, Select and Service. "SMART" refers to the convenience and accessibility near to customers. "SELECT" refers to the selection of products that meet the needs of customers, as well as the service in repairing, upgrading, and maintenance. "SERVICE" refers to all services for home lovers that customers can find just like in HomePro. There is also a new online shopping platform called Click & Collect, where customers can set the delivery time and date, and the pick up point at any HomePro store nationwide. This will allow customers to enjoy making purchase of any products with the same pleasure they will receive when shopping at HomePro branches. Another section is The Power Life, which focuses on electrical appliances. HomePro strives to make this branch as most comprehensive and modern as possible so that customers can find everything they want for their homes easily and enjoyably in just one place.

Mr. Apichart Kongchai, Chief Cinema Officer, Major Cineplex Group Public Co., Ltd., talked about the confidence the company had for this new investment. "Gateway at Bang Sue is an interesting project. It is located on a prime location surrounded by residential buildings, workplaces, government offices, and leading educational institutes. Members of a community like this is the main target of Major Cineplex, and with the convenience in that the transportation system offers, this shopping center will certainly be able to attract customers. Major Cineplex will install 6 cinemas with 1,400 seats in total, expecting 600,000 cinemagoers per year as the initial target.

Mr. Phuwanat Bangpan, Assistant Chief Executive Officer, Family Amusement Co., Ltd., revealed that FUNfesta will open an indoor amusement park in the area of over 700 square meters. The park is designed in a loft style, ready to impress its guests with a new highlight, the Crystal Cave, decorated with crystals and other gemstones. This will be the first time of FUNfesta to create an amusement park in this concept. To offer a unique fun experience to everyone in the family of all lifestyles, FUNfesta will feature the Sports Zone with a wide range of sport-themed playthings like boxing, air hockey, and basketball, the Action Zone, specially designed for adults who seek excitement with the latest shooting and car racing games, and the Kid Zone for children ages 3-12 years with activities that support their development. These fun moments are as well accompanied with other supporting services that respond to general customer needs.

Lastly, Mr. Jirawut Rojratanawalee, Chief Executive Officer, Beautrium Co., Ltd., a world-class leader in beauty product retailing services, said that Beautrium has worked with Asset World Retail Co., Ltd., on its 2 branches at Center Point of Siam Square and Asiatique The Riverfront. Both are popular as receive positive responses from customers of all ages. Beautrium even received good advice from the host shopping centers. At Gateway at Bang Sue, Beautrium is ready to create a new surprise for customers, with the design created by professional designers to remodel the look of the new store with a unique identity that stands out from other branches, the interior, the shelves, as well as the special marketing activities created exclusively for customers in the Bang Sue area. This ensures positive feedback and trust that will keep customers coming back.


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