Thanaland led by new generation management team continues its vision towards high-quality residences construction, targeting at over 10% growth

Real Estate Press Releases Wednesday October 24, 2018 10:31
Bangkok--24 Oct--Thanaland

Thanaland, which is the market leader in the Pinklao district as well as a professional quality-focused property developer who pays attention to every detail in the housing development, has moved forward by calling up a new generation management team. The new team planned to increase the low-rise project market share up to 40%, compared to the company's previous emphasis on high-rise development. Thanaland has 1-3 development projects in progress, targeting at over 10% business growth. In addition, a special event "Thank You Party: Happiness at Thana Astoria" will be held on Saturday, November 3, 2018.

Mr. Kovit Suwanichkul, the Managing Director of Thanaland Co., Ltd., disclosed to the media on the occasion of the press conference of the new management team that, "Thanaland Co., Ltd., founded by Panit Suwanichkul, has been highly experienced in the development of residential projects for over 40 years. It has maintained its philosophy, concept and determination to build quality homes for customers. We take great care of our customers' homes and condominium units at every step of construction -- selecting quality materials, checking of the structural durability, paying great attention to providing maximal utilities to customers, above and beyond their expectations. Such customer care is the concept rooted in Thanaland's philosophy, and therefore transferred to the new team who called themselves "Professional Real Estate Developers". The team consists of experts in the fields of civil engineering, environmental engineering, architecture, and top management for real estate development. At present, Thanaland has built up its strenghths in understanding and developing projects of high quality, durable structure, and practical, detailed and exquisite design. Besides, we provide our customers with great after-sales services"

Thanaland has developed many projects in Bangkok such as Ladprao, Bangkhen, Ekkamai and Samsen. Over the past years, Thanaland has developed a number of condominium projects in the Pinklao area as our land bank in this area has a high market potential because of the construction of the Blue Line MRT around Bangkok (Charansanitwong-Ratchadapisek). In 2017, the company reported sales of about baht 440 million. In 2018, the company estimated sales at baht 500 million, representing a growth rate of approximately 10%. Such growth has come from the Thana Astoria Pinklao project, which currently has more than 80% of its sales and is worth more than baht 1.2 billion. The project has been well received by customers. Furthermore, the project has been granted the 2018 Best Real Estate Project by the Thailand's Real Estate Research and Evaluation Information Center. The Thana Astoria Pinklao is a 23-storey condominium of 497 units, distinguished by its elegance and inspired by New York Art decorative architecture and contemporary art decorative architectural style. The project includes facilities, such as Astoria theater, NY sports room, SOHO coworking space, cortex reading lounge, Liberty pool, car wash - tire inflation, garden with children's playground on the 1st floor, 5th floor yoga garden and high-sky garden pavilion with skyline pavilion overlooking Rama VI Bridge for relaxation. The Thana Astoria is the best location in the Pinklao area, on Charansanitwong Road between Soi 44 and 46, next to the Bangyikhan station of the Blue Line MRT.

Today the real estate business is highly competitive, especially real estate companies registered in the stock market which develop a wide range of projects according to areas and prices. For the condominium market, the competition along the sky train and subway lines is highly competitive. This is due to the expansion of Bangkok's transportation system. Thanaland's projects aim primarily at middle to upper middle prices. That is why the development of Thanaland's projects is unique, starting with choosing the best location, developing a unique design concept, paying attention to details, using good quality materials and selling the projects at a cost effective price to our customers. By 2015, Thanaland plans to develop more projects in other areas that have high potential outside the district of Pinklao, such as Sathupradit, Ratchaphruek and Ladprao. It will increase the proportion of low-rise projects such as luxury townhomes and home offices, Moreover, we will develop more exclusive low rise condominium projects as now almost all of our revenue comes from high-rise projects. In the next year, Thanaland will increase its flat share by 40% of the total revenue. The company's land bank is located in Pinklao and Ladprao districts and is set aside around baht 300-500 million in other high potential areas.

For our marketing promotion plan, our company mainly uses a number of channels to advertise our projects and to brand our company, such as through social media, online media, printed media and the "Below the Line" activity. In addition, we will have an upcoming event "Thank You Party: Happiness at Thana Astoria" to thank our Thana Astoria customers on Saturday, November 3, 61. There will be many activities such as a cupcake workshop with Petch Karunpol, a cactus workshop, car wash-tire inflation services, a dancing class with a trainer, dancing on the treadmill, a boxing class and a yoga class. Customers can also take a special photo shoot with the 360 degree Selphy, enjoy a mini concert by Atom Chanakan in the warm atmosphere, and receive gifts and prizes. Thanaland hopes to bring great happiness to all customers in other development projects as well. Moreover, Thanaland is committed to maintaining good relations with customers.

"In terms of business, Thanaland focuses on developing residential projects primarily in Bangkok and suburbal provinces. The investment plan is divided into two parts. The first part, the development of sales projects, is the main investment of Thanaland, especially the condominium projects. The other investment plan is to develop a rental project. This creates the financial flow into the company continuously every month. For the next 3-5 years, the company's long-term plan is to focus on developing both low-rise and high-rise residential projects based on Thanaland's expertise. The market share of these two types of projects depends on the overall economy in each year. Besides, Thanaland will be committed to better quality, provide customers with after-sales care, and adhere to the philosophy of building quality housing and work ethics of Mr. Panit Suwanichkul, President of Thanaland Co., Ltd. Thanaland has been loyal to our customers and developed the best project over the past 40 years. In the future, we look forward to bringing the company into the capital market," said the Managing Director of Thanaland Co., Ltd.


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