The PARQ leads Bangkok into the New Normal with smart, cutting-edge innovation and contactless journeys

Real Estate Press Releases Thursday August 20, 2020 15:37
Bangkok--20 Aug--Hill+Knowlton Strategies
As Thailand transitions to a New Normal, many businesses are rethinking their processes and philosophies to adjust to the country’s inevitable lifestyle changes.

This is no different for the property sector, where the integration of innovation and design is seeing the adoption of touchless technologies with a hygienic focus, including QR code payments; automated card exchange machines, and deep cleaning measures – to create a convenient and safe journey for both tenants and visitors.

Driving this change in Thailand is The PARQ, designed for a Life Well Balanced, and whose foresight, obsession with human needs, environmentally friendly amenities, and smart office spaces have combined into the construction of a cutting-edge building where quality, safety, and the perfect balance between work and life can be found.

“We developed The PARQ to redefine the meaning of “quality” through the ethos of Life Well Balanced. Its sustainable design and programs are focused on providing a better quality of life for our office workers and visitors, while caring for the needs of the environment,” said Ms. Su Lin Soon, CEO – Development, Frasers Property Holdings Thailand.

The mixed-use project developed by TCC Assets (Thailand) Co., Ltd, with Frasers Property Holdings (Thailand) Co., Ltd. as its development manager, comprises The PARQ Workplace – Grade A commercial offices offering 60,000sqm of column-free office space with the largest floorplate up to 5,200sqm on each floor and expansive three-metre high ceilings to support tenants’ needs – and The PARQ Life, curated retail space with healthy dining options, socially-conscious retailers, as well as world-class fitness and wellness amenities.

It is also the first mixed-use development in Thailand to receive Pre-WELL Certification and aims to be Thailand’s first mixed-use development to receive both WELL and LEED Gold v4 certification, the latest standards for sustainable and green building.

Bangkok’s Premier Sustainable Experience

To underline The PARQ’s commitment to sustainable design during construction, the building features triple-layered glass windows, allowing only 75% of natural light to penetrate through the building to avoid glare for tenants, while also simultaneously removing 25% of heat within to reduce energy usage. The PARQ’s LED panel lighting system further provides more than 50% energy saving when compared to standard lighting systems.

Incorporating the ultimate hygiene and cleaning processes, The PARQ introduces Thailand to the sector-leading germicide UVC robot and installation of UVC Emitters in its air-cooling system. The intense UVC lamps help eliminate bacteria, fungus and reduce the spread of airborne germs. The PARQ has always been committed to improving Bangkok’s perpetual air quality issue, including PM2.5 and PM10, and will provide 30% better air quality than international standards through its premium air control system for effective air ventilation.

The Smartest Journeys with The PARQ Application

These smart commitments also feature in The PARQ’s communal experiences: its 3,500 square meter Q Garden terrace, connecting The PARQ Workplace and The PARQ Life areas, are installed with SMART Poles (available at Q Garden and first floor) containing surveillance cameras (CCTV), security alert and emergency (SOS) buttons, high-speed Wi-Fi which connects seamlessly across the development, and speaker systems to provide a pleasant audio-sensory experience.

The PARQ is also the first building in Thailand and Asia to include Philips SMART Lighting technology in its office spaces, delivering motion detector illumination, smart remote switches and automated processes to provide comprehensive control while also conserving significantly more energy than industry standards. Tenants can also control the SMART lighting systems through their mobile devices, as well as monitor indoor air quality, thanks to the creation of 'The PARQ Application’.

The PARQ Application offers tenants an exceptional and convenient touchless experience, including access to their own unique QR code to use across the development, creating a contactless journey through parking, lift access and office tower entry – further aided by the development’s facial recognition technology to provide safety for tenants through contactless interactions.

Visitors of The PARQ Workplace and The PARQ Life can also enjoy this hygienic, safe, and forward-thinking experience through the mixed-use project’s advanced thermal scanning technology, as well as its Smart Visitor Registration system. These self-service kiosks feature ID card and passport scanners to provide visitors a QR code for their own touchless entry to the building. Additionally, tenants can generate personalized QR codes for visitors in advance through 'The PARQ Application’ for a smooth and convenient journey.

Visitors can also download The PARQ Application to use a unique QR Code to enter The PARQ’s parking areas, while tenants gain immediate access thanks to the building’s advanced license plate recognition technology. Responding to the growing electrical vehicle uptake in Thailand, The PARQ also offers EV charging stations to support a cleaner roadway.

This outstanding integration of smart technology and people-centric design means The PARQ, on the corner of Rama IV and Ratchadaphisek Road and next to QSNCC MRT Station, will lead Bangkok in the transition to the New Normal lifestyle as one of the premier office spaces at the heart of the city. The PARQ Workplace is currently open, with The PARQ Life set to officially open on 28 August 2020.

LEED: Leadership in Energy and Environmental Design (LEED) is a rating system devised by the United States Green Building Council (USGBC) to evaluate the environmental performance of a building and encourage market transformation towards sustainable design.

** WELL: WELL Building Standard is the premier standard for buildings, interior spaces and communities seeking to implement, validate and measure features that support and advance human health and wellness, devised by buildings from the International WELL Building Institute based in Washington D.C.

The PARQ, a THB 20 billion mixed-use office and retail development on Rama IV, is the first mixed-use development in Thailand aiming for LEED Gold and WELL Gold certifications. Comprised of The PARQ Workplace; Grade A commercial office offering Bangkok’s largest lettable office spaces at 60,000 square meters, and The PARQ Life, curated retail space where visitors will enjoy world-class healthy dining options, socially and environmentally responsible retail stores plus on-site wellness services. The development unites innovative architecture, sustainable design and integrated smart services under the 'Life Well Balanced’ concept to create mixed-use spaces that enhance people’s quality of life and redefine what it means to work well, live well in Bangkok.

The PARQ is being developed by TCC Assets with Frasers Property Holdings (Thailand) Co., Ltd. as the project’s development manager.
For more information on The PARQ, please visit www.theparq.com

TCC Assets (Thailand) Company Limited (“TCC Assets”) is an investment holding and fully integrated real estate company with a registered capital of THB 10 billion. Incorporated in 2013, it is part of the TCC Group, one of Thailand’s most prominent conglomerates. Together with its subsidiaries and affiliated companies, TCC Assets maintains a portfolio of residential, commercial, and retail properties, along with hospitality and technology-related services.

For more information on TCC Assets, please visit tccassets.com

Frasers Property Limited (“Frasers Property” and together with its subsidiaries, the “Group”), is a multi-national company that develops, owns and manages a diverse, integrated portfolio of properties. Listed on the Main Board of the Singapore Exchange Securities Trading Limited (“SGX-ST”) and headquartered in Singapore, the Group has total assets of approximately S$38.8 billion as at 31 December 2019.

Frasers Property's assets range from residential, retail, commercial & business parks, to industrial & logistics in Southeast Asia, Australia, Europe and China. Its well-established hospitality business owns and/or operates serviced apartments and hotels in over 70 cities across Asia, Australia, Europe, the Middle East and Africa. The Group is unified by its commitment to deliver enriching and memorable experiences to customers and stakeholders, leveraging its knowledge and capabilities from across markets and property sectors, to deliver value in its multiple asset classes.

Frasers Property is also the sponsor of three real estate investment trusts and one stapled trust listed on the SGX-ST. Frasers Centrepoint Trust, Frasers Commercial Trust, and Frasers Logistics & Industrial Trust are focused on retail, commercial & business parks, and industrial & logistics properties respectively. Frasers Hospitality Trust (comprising Frasers Hospitality Real Estate Investment Trust and Frasers Hospitality Business Trust) is a stapled trust focused on hospitality properties. In addition, the Group has two real estate investment trusts listed on the Stock Exchange of Thailand. Frasers Property Thailand is the sponsor of Frasers Property Thailand Industrial Freehold & Leasehold REIT, which is focused on logistics and industrial properties in Thailand and Golden Land Property Development Public Company Limited is the sponsor of Golden Ventures Leasehold Real Estate Investment Trust, which is focused on commercial properties.

For more information on Frasers Property, please visit frasersproperty.com

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