Bangkok-2 Feb-ScottAsia Communications Before they are triggered to book a holiday, dreamers need an emotional connection to a destination, says travel trends specialist MyTravelResearch.com At this time of year, millions of people all over the world start dreaming about their next holiday as they return to work after the December-January break. The travel industry needs to inspire those dreamers via
Bangkok-20 Sep-ScottAsia Communications The report, a 12-page extract entitled Luxury Travel and the Visitor Economy: Key Insights and Trends, is a jointly branded study by MyTravelResearch.com, with support from Luxperience and Executive PA magazine. The report author, Carolyn Childs, co-founder of MyTravelResearch.com, revealed highlights of the full study at the Luxperience luxury travel trade show press
Bangkok-11 Nov-ScottAsia Communications Carolyn Childs of MyTravelResearch.com finds out from Tourism Australia's acclaimed Global Manager, Social Content, Jesse Desjardins, that trust, authenticity and consumer content is king in modern destination marketing. In an interview with Carolyn Childs of MyTravelResearch.com, Jesse Desjardins, the Global Manager, Social Content for Tourism Australia argues that the
Bangkok-29 Jul-ScottAsia Communications Bronwyn White, co-founder of MyTravelResearch.com says that when destination marketers go online, they should go back to the future. Today we go retro to go forward. The tourism marketing landscape has changed. But did you know that old school marketing is still going to give your money and time the best ROI? Here are three reasons why. 1. Email Marketing Yes, as retro
Bangkok-20 Feb-ScottAsia Communications Responsive mobile-ready websites are vital for a country where all age groups don't bat an eyelid using smartphones to research and book travel, says Carolyn Childs, co-founder, MyTravelResearch.com During Australia Business Week in India in January our delegation couldn't help but notice Indians' tech-savviness. India is now thought to have overtaken the US and become the
Bangkok-15 Jan-ScottAsia Communications India: A Tourism Partner That Australia Should EmbraceBy Carolyn Childs, co-founder of MyTravelResearch.com I'm writing this in transit from Delhi to Mumbai while participating in Australian Business Week in India. It is the largest overseas trade mission to India by any country: some 450 delegates at a senior level (c-suite or director level) across many industries. So
Bangkok-2 Dec-ScottAsia Communications Online marketing guru says tourism bodies need to wake up to the new reality Bronwyn White, the Sydney-based co-founder of MyTravelResearch.com, will tell the 3rd PATAcademy on the 4th December, in Bangkok, that semantic search has profoundly changed the nature of Internet search for tourism businesses and destinations. She will tell the audience of rising travel