Monday July 16, 2018 04:05

UNDERSTANDING Press Releases

GGGI and AMATA ink an MoU to establish Green and Smart city General—13 Jul 18

The Global Green Growth Institute (GGGI) and AMATA Corporation Public Company Limited, a Thai industrial estates provider, signed a Memorandum of Understanding (MoU) today to advance green growth and sustainable development especially in the area of

DATAVLT foresees a correlation crunch in the era of hyper-personalization IT—12 Jul 18

SINGAPORE--12 Jul--PRNewswire/InfoQuest

The key to customer engagement lies in knowing and understanding the customers. The companies that can personalise their services to their desired customers will ultimately win. But how do marketers make sense of so much data to create something that is truly personalised?

Known as hyper-personalisation, it is no longer sufficient to have only a superficial understanding of customers. Companies are now at a stage in marketing technology where they have the data to truly dig deeper and to intimately understand the drivers of consumer behaviour; to not only meet their expectations, but to anticipate those expectations, and to ultimately engage with them.

Many consumers want brands to understand them better, and to know when and when not to approach them. Similarly, equally large numbers of marketers are focused on their data analytics capabilities, bespoke communications technologies, and customer profile data management platforms to deliver personalized customer experiences. Despite this however, the overwhelming majority of these professionals are still finding it difficult to engage with their consumers in a genuinely personalised manner, in real time.

The difficulty arises in gath

Honor 7A, Affordable Smartphone with Face Unlock and Fingerprint Sensor First Available Exclusively IT—06 Jul 18

James Dong, Head of Globalization Corporate Strategy & Development, Alibaba Group on behalf of Lazada Thailand and Akin Li, President of Honor South East Asia mark an auspicious moment to sign a Memorandum of Understanding (MOU) for an official

Photo Release: TMB joins hands with Moodys Analytics to upgrade Corporate Loan System (CLS) to the Stcoks—04 Jul 18

Mr. Senathip Sripaipan (3 rd form right), Chief Wholesale Banking Officer of TMB, and Mr. Wael Jadallah (3 rd form left), Managing Director of Moody's Analytics, recently signed a memorandum of understanding to upgrade TMB's Corporate Loan System (CLS) -

Photo Release: TMB joins hands with Moodys Analytics to upgrade Corporate Loan System (CLS) to the Stcoks—04 Jul 18

Mr. Senathip Sripaipan (3 rd form right), Chief Wholesale Banking Officer of TMB, and Mr. Wael Jadallah (3 rd form left), Managing Director of Moody's Analytics, recently signed a memorandum of understanding to upgrade TMB's Corporate Loan System (CLS) -

Photo Release: THAI and Rolls-Royce Sign MOU to Expand THAI Capability to be Authorised Maintenance Lifestyle—29 Jun 18

Thai Airways International Public Company Limited (THAI) recently signed a Memorandum of Understanding (MOU) with Rolls-Royce to expand THAI's capability to be Authorised Maintenance Centres of Roll-Royce Trent 700 engine. The MOU was signed by Mrs.

Photo Release: WHA Group Signs MoU with Italian Aerospace Network (IAN) General—25 Jun 18

WHA Corporation PCL and the Italian Aerospace Network (IAN) recently announced a cooperation agreement to foster "Aerospace Collaboration on Education & Industrial Know-How Transfer". This agreement, in the form of a Memorandum of Understanding, will

Photo Release: PTT Digital - Huawei Thailand signed MOU for Cooperation in Technology and IT—27 Jun 18

Mr. Chansin Treenuchagron, Chief Technology and Engineering Officer of PTT Public Company Limited and Chairman of PTT Digital Solutions Company Limited, presided over the Memorandum of Understanding Signing Ceremony for Cooperation in Technology and

AIT partners with IIT Roorkee General—22 Jun 18

The Asian Institute of Technology (AIT), on 22 June 2018, has signed a Memorandum of Understanding (MoU) with the Indian Institute of Technology, Roorkee, India, to promote joint academic and research activities. At the exchange ceremony of the MoU,Prof.

AAPICO Hitech partners with VINFAST to establish joint venture manufacturing Body in White in Automotive—19 Jun 18

AAPICO Hitech Plc, one of Thailand's leading auto parts manufacturers with a market cap of THB 12 billion (or approx. US$400 million) has announced a joint venture Memorandum of Understanding (MoU) with VINFAST Trading & Production LLC - a member of

Thousands of people attend #The Vietjet Sky Career Festival 2018 Lifestyle—14 May 18

The Vietjet Sky Career Festival 2018 was held with an aim to help young people to have more understanding about the job in airlines industry and to give opportunities for Thai young people to have a good start with airline career. During this festival

KBank joins hands with BEA to promote Thai Hong Kong trade and investment Stcoks—12 Jun 18

KASIKORNBANK (KBank) has signed a Memorandum of Understanding with The Bank of East Asia (BEA) to enhance collaboration in trade and investment to strengthen the business sectors of Thailand and the Hong Kong Special Administrative Region (Hong

Photo Release: KBank signs an MOU with partner bank from Hong Kong Stcoks—12 Jun 18

Recently, at KBank Phahon Yothin Building, Mr. Banthoon Lamsam (right), Chairman of KBank Board of Directors, and Dr. David K.P. Li, left, Chairman & Chief Executive at The Bank of East Asia (BEA), Hong Kong, signed a memorandum of understanding to

World Bank to Support Ulaanbaatar City on Municipal Transport Asset Stcoks—06 Jun 18

Ulaanbaatar, Mongolia, June 5, 2018 - A memorandum of understanding between the World Bank and Ulaanbaatar city was signed today to facilitate cooperation on the management and planning of municipal transport assets, as part of the city's efforts to make

Photo Release: PTT pursues the lubricant market intensely by joining Bridgestone A.C.T to Energy—11 May 18

Mr. Auttapol Rerkpiboon, Chief Operating Officer, Downstream Petroleum Business Group, PTTPLC presided over the memorandum of understanding signing ceremony on collaboration for market expansion for PTT lubricant product in service center of Bridgestone

Photo Release: PTT Digital - IBM Thailand sign MOU of Cooperation in technology and innovation Energy—17 May 18

Mr. Wittawat Svasti-Xuto, Senior Executive Vice President, Innovation and Digital, PTT Public Company Limited and Mrs. Parnsiree Amatayakul, Managing Director, IBM Thailand Co., Ltd. presided over the Memorandum of Understanding on technical research and

First African Observatory to Tackle the Continents Road Safety Crisis Stcoks—24 May 18

LEIPZIG, May 23, 2018—The World Bank, the Federation Internationale de l'Automobile (FIA), and the International Transport Forum (ITF) signed a Memorandum of Understanding (MoU) today to establish the first regional Road Safety Observatory in

PTT - 9 Banks Join Forces on Financial Innovation Development to Support Thailand Stcoks—28 May 18

Early today (28 May 2018), Mr. Tevin Vongvanich, President and Chief Executive Officer, PTT Public Company Limited, presided over the signing ceremony of memorandum of understanding (MOU) of Cooperation in Technology and Innovation between PTT Public

Photo Release: THAI Signs MOU with Travel Agent in Hong Kong Lifestyle—28 May 18

Mrs. Usanee Sangsingkeo (4th from left), Acting President of Thai Airways International Public Company Limited (THAI), recently presided over the signing ceremony of the Memorandum of Understanding (MOU) between THAI and Guang Zhou Hui Yue International

2018 MOAB WATER COOLED PC BEYOND THE BOUNDARY IT—01 Jun 18

When you start to get an understanding of what ZADAK is all about, you will fully understand how we are constantly reaching towards the extreme in the custom water-cooled, modding PC and technology industries. ZADAK's philosophy is to pursue original

Photo Release: Thai and Oman regulators sign MOU for cooperation and exchange Stcoks—09 May 18

SEC Secretary-General Rapee Sucharitakul (right) and the Capital market Authority of Oman Executive Vice President (left) H.E.Abdullah bin Salim Al Salmi signed a Memorandum of Understanding (MOU) to cooperate in exchange of enforcement information on

Over 40 World Trade Centers sign broad agreement on worldwide agricultural Stcoks—26 Apr 18

More than three dozen World Trade Centers (WTCs) from across the globe officially signed a Memorandum of Understanding (MOU) on agriculture during the World Trade Centers Association's (WTCA) 49th General Assembly, taking place from April 22-27. This

SCB and MU collaborate on a Digital Convergence University concept, creating a digital ecosystem to Stcoks—24 Apr 18

Digital banking leader Siam Commercial Bank (SCB) recently inked a memorandum of understanding calling for cooperation on a "Smart University" to develop and drive a cashless society. The MOU, signed by SCB and Mahidol University (MU), aims for the two

Huawei: Infusing Intelligence into Enterprise Neurons Through Digital IT—18 Apr 18

At Huawei Global Analyst Summit 2018, Huawei Enterprise Business Group (EBG) shared its understanding, approach, and practices of infusing artificial intelligence (AI) to each organization and functional module of an enterprise to improve the overall