The global travel industry can see the potential of a new generation of Indian, Muslim and Vietnamese travelers. Late last year the Tourism Authority of Thailand (TAT) said Thailand had welcomed approximately 10 Million travelers from across these three segments in 2017.
To achieve successful results in those markets, TAT will promote Thailand as a "Weekend Destination" for short-haul travel. TAT expects this initiative to boost the frequency of travel in five main directions: Go High / Go for New Customers / Go Local / Go Low Season and Go Digital - reaching different target groups in each region.
The direction of TAT's international communication concept will be the "Amazing Thailand: Open to the New Shades" campaign by presenting "The Millions of Hidden Shades". Foreign visitors will be invited to travel to previously unseen parts of the Kingdom and experience its many hidden and unique aspects.
The direction of the domestic market promotion will be focused on content creation with interesting stories to enhance the knowledge of and love for Thailand among the Thai people, and boost the value of the Kingdom's tourism products. This will lead to increased regional revenue by growing the frequency of travel into emerging Thai destinations, giving a sustainable and experiential authentic local experience.
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