Suchaya Paleewong, Senior Marketing Manager at Shopee (Thailand) said, "It brings us great joy to see the impact of our 11.11 Big Sale on shoppers, businesses and our local communities. The digital economy continues to present many opportunities for growth, and we want to enable more people to benefit from this growth by increasing e-commerce adoption and helping more consumers and businesses come online. At the same time, we are humbled that we can use our platform to give back to the wider community and support those in need. We look forward to creating more impact for our users in the months ahead."
Helping more shoppers access, benefit from the digital economy
11.11 Big Sale encouraged more people to access and enjoy the benefits of online shopping, particularly those outside major cities where digital awareness has been relatively lower. This resulted in a 5 times increase in the number of shoppers from rural and smaller towns, who were able to enjoy the convenience of accessing a wider variety of products on Shopee.
Beyond convenience, 11.11 Big Sale also brought shoppers and businesses closer together. More than 3.5 billion messages were sent on the in-app Shopee Chat across the 11.11 period, as shoppers were able to interact live with sellers and get more information prior to making their purchases.
As a secure and seamless mobile wallet, ShopeePay continued to accelerate adoption of digital payments at the 11.11 Big Sale. Across the region, more shoppers used ShopeePay to pay for their Shopee orders seamlessly, especially outside big cities where ShopeePay transactions grew 9 times from an average day.
Creating a record boost for businesses of all sizes
For businesses in the region, the 11.11 Big Sale was a springboard for growth and recovery. Local sellers benefited from the spike in shopping activity, with those joining 11.11 for the first time seeing their orders on 11 November soar 18 times compared to an average day.
Additionally, Shopee Mall continued to attract many shoppers who were drawn to attractive offers and exclusive deals from their favourite brands at 11.11. Many shoppers took the opportunity to indulge in premium beauty and fashion items, where Shopee Premium brands saw sales surge by an average of 50 times on 11 November compared to the week before.
Shopee 11.11 Big Sale highlights in Thailand
- Shoppers bought everything on Shopee: Thais were eagerly anticipating the unbeatable deals at 11.11 Big Sale to meet all their needs, from branded items to daily household essentials and even hotel bookings. Shopee Supermarket is the preferred one-stop shop for groceries and essentials: Shopee Supermarket continues to provide a wide assortment of products at the best prices. At 11.11 Big Sale, more Thais bought Snacks, Bath & Body Care and Home Care Supplies products.
- Shoppers found endless fun and joy throughout 11.11 Big Sale: Live streaming continued to be a core part of the online shopping experience. 4.2 million hours of live streams were watched on Shopee Live, as users connected with sellers and caught NCT 127 and other top stars live on Shopee. Over 400 million plays were recorded on Shopee Prizes in Thais, as users enjoyed more fun and rewards at 11.11.
In Thailand, Shopee held the Shopee 11.11 Big Game Show to usher in 11 November via CH7, Workpoint, and Shopee Live. Top Thai and international celebrities, including Mik - Thongraya, Cheer-Thikamporn, Rusameekae-Fagerlund, Tonhom-Sakuntala and more joined Shopee to entertain users while they shop. Users also stand to win huge prizes, including a Toyota Hilux REvo Double Prerunner AT and Toyota Yaris Ativ Sport Premium with Black Roof worth more than 11 million baht. Winners will be notified in-app at 7.00 PM on 15 November.
Shopee 11.11 Big Sale also brought more happiness to Thai shoppers with the first-of-its-kind house auction, presented by Pruksa and Shopee. Shopee users nationwide were able to bid for the Pruksa Ville Theparak-Srinakarin on 11 November, with a starting price of only 1 baht; winners will be announced in due time.
- ShopeePay brought more rewards to users, serves more payment needs: This 11.11, more shoppers used ShopeePay for greater convenience, security and value.
- Seamless payments both online and offline with 'Deals near Me': Through 'Deals near Me', Shopee's location-based feature, shoppers discovered the best deals offered by merchants nearby and showed their support for them with over 1 million offline payment vouchers claimed.
- Serving the needs of local communities: The "Shopee Ruam Jai Fight Covid" initiative, introduced as part of #ShopeeTogether, brought a smile to more Thais around the country. The Mini Charity Concert on Shopee Live was a big success, attracting over 500,000 views as Thais tuned in to watch exclusive performances from their favourite celebrities. Throughout Shopee 11.11 Big Sale, Shopee also brought Thais together to give to those in need, with more than 1 million baht donated.
More great deals for Shopee users at the next "Every 15th Mid Month Sale"
Shoppers can continue to shop and save more on Shopee through the "Every 15th Mid Month Sale" happening from today till 15 November. Users can look forward to 50% off vouchers , 1.- Flash Sales and Free Shipping with 0 min spend from sellers and leading brands on Shopee Mall, including Samsung, Lotus's, LG, OLAY, Nivea, L'oreal, SB Design Square, Homehuk and more.
Users can also save more with ShopeePay at the Every 15th Mid Month Sale. New users can enjoy up to 1,111 baht off when they use ShopeePay to make their bill payments. In addition, users can get up to 40% in Shopee Coins Cashback when they pay for mobile top-ups or pay for internet packages with ShopeePay. Major Group and SF Cinema also offer popcorn deals starting at only 19 Baht for ShopeePay users. Finally, with the newest hotel booking service available on Shopee, users who pay via ShopeePay will get Shopee Coin Cashback 20% worth up to 300 Coins .
Find out more about the "Every 15th Mid Month Sale" at https://shopee.co.th/m/mid-month-sale
Download Shopee for free on the App Store or Google Play Store.
Source: Triple Eight Ideas