Apart from revealing the global campaign 'Heat Happens' in Thailand, takes a humorous but insightful approach to highlighting the importance of staying cool when faced with unavoidable 'heated' moments, by taking a step back and drinking a refreshing ice-cold 'Sprite', Thai consumers will be the first to taste 'Sprite''s latest product innovation as Thailand is one of only two countries globally to debut the latest product innovation of the brand. 'Sprite' also invites Thais to join 'Heat Happens Think Zesty', a campaign that will continue the success of 'Heat Happens'. The campaign focuses on Gen Z and office workers who encounter stress in their daily life - studying, taking exams, or finding a work-life balance that requires intense refreshment. 'Sprite' Lemon+ with additional vitamin B3, in a no-sugar no-calorie variant is the right drink as it is fizzy and its zesty taste merges well with 'Sprite''s signature taste, that helps refreshing their hazy and heated minds in mental overload moments throughout the day.
Richa Singh, Marketing Director, Coca-Cola Thailand, Myanmar, and Laos, said: "'Sprite' is a brand that refreshes people physically and mentally. With the introduction of 'Sprite' Lemon+ No Sugar, No Calories, our latest innovation, we are taking refreshment to the next level. 'Sprite' Lemon+ No Sugar No Calories helps encourage people to 'Think Zesty' by awakening their senses and helping to wave goodbye to that hazy mind!"
Fans of 'Sprite' will be pleased with 'Sprite' Lemon+ No Sugar No Calories under the campaign 'Heat Happens Think Zesty' as it brings to life new age marketing experiences for consumers, with engagement and trial at its core, marketing through social media channels, online films, an interactive experiential and sampling booth, and OOH marketing placed strategically at landmarks in the heart of the city.
'Sprite' aims to create a real experience for consumers to participate in with the brand. It is partnering with influencers to invite people to try their first sip of the newest zesty product to revive a positive mind, and give fun and freshness for moving on after a tiring or stressful day. 'Sprite' has engaged Violette Wautier as a brand presenter to be a representative of the new generation.
Meet 'Sprite' Lemon+ No Sugar No Calories in Thailand and Australia, the first two countries globally to introduce it, in 7-11, convenience stores, and on select e-commerce sites. To get the latest news about 'Sprite', please visit Facebook: Sprite Thailand or www.coca-cola.co.th
Source: Hill & Knowlton
