KTC Reinforces the Beauty Multi-brand Trend by Partnering with EVEANDBOY to Offer Privileges with 65% Targeted Growth

Mr. Nattasit Soontranu, Head of Credit Card Marketing Division, "KTC" or Krungthai Card Public Company Limited, revealed that multi-brand stores are currently popular business models both among the mass and premium customer groups. Moreover, members' credit card spending over the past 5 months has grown continuously. EVEANDBOY is ranked in the top 3 in terms of card spending under KTC's cosmetics category and has grown positively since the COVID period. This is as seen reflected in the spending behavior of cardmembers who prefer cosmetic stores that combine a variety of brands and provide customers with more options to shop. KTC, therefore, organized a campaign and invites cardmembers to upgrade their beauty routine with value privileges at all 20 EVEANDBOY branches nationwide: upon spending 3,900 baht or more/transaction with a KTC card, cardmembers will automatically get a no-minimum spend 100 baht e-Coupon for use in-store via the KTC Mobile app from June 23 to July 9, 2023. KTC and EVEANDBOY also offer another strategic privilege: redeem up to 15% cash back upon shopping with a KTC card and redeeming KTC FOREVER points according to specified conditions. Simply register via SMS: type EVE (space) 16-digit card number, the "#" symbol, and the payment amount per transaction and send to 061 384 5000. Registration is required for every redemption within the transaction date from June 23 to September 30, 2023. KTC members' card spending of during the Mid Year Sale campaign is expected to grow by over 65%.