T&Pm has appointed Mettipapan Tongton as Managing Director in Thailand. T&Pm is an independent agency network, backed by WPP and in partnership with Ogilvy in Asia Pacific. It is one of the world's truly full-service independent agency networks that thrives on delivering agile solutions powered by technology to meet clients' evolving marketing needs and the challenges posed by technological advancements in the modern world. To deliver simplified creativity and to solve business and brand challenges, the approach of T&Pm combines specialist expertise with seamless collaboration across Creative, Media, PR, Production and Technology, in partnership with multiple WPP agencies across the world.
Jiravara Virayavardhana, Chief Executive Officer, Ogilvy Thailand: "We believe in the power of bringing ideas and technology together to empower brands and businesses. As the world is constantly changing, instead of clients wanting a new marketing campaign, they want a "business problem to be solved" and so they need the right agency partner to find the perfect solution. T&Pm is conceived with the promise to connect talent and tech to fuel brand growth, combining capabilities across creative and media planning, experience, and technology, to offer the kind of genuinely end-to-end marketing solution that modern brands and businesses need. Khun Mettipapan is the right person to take lead."
David Dahan, President and Managing Director, T&Pm Asia Pacific: "T&Pm is a growth accelerator powered by AI that will be perfect for clients who want a simpler offer to navigate and integrated marketing solutions that combine the might of Creative, Media, Production and Technology. We believe in the Power of & and can't think of better partners than Ogilvy and WPP to bring the best solutions to clients' needs in Thailand, local and international. We already have an impressive global roster of clients. Khun Mettipapan and I worked together in the past, I can't think of anyone better than her for this role."
According to Mettipapan Tongton, Managing Director, T&Pm Thailand: "Modern brands need to connect the dots, brilliant creative thinking can't be divorced from the smart media systems that bring it to life and achieve its intended purpose. At T&Pm, our multi-disciplined teams work alongside client team in new, nimble ways, delivering data-driven and AI-powered creativity to fit their marketing agendas and are designed to meet the growing need for maximum speed, agility, cost-effectiveness and integration. We are the only independent agency in Thailand to be able to provide creative + media + tech as one seamless offering, powered by the strength of our alliance with the WPP network. This move will allow us to offer to a wide range of clients a level of integration that is increasingly needed. T&Pm is the answer to more complex customer journeys and communication landscapes from traditional media to digital to commerce. Clients want simpler solutions that can support their complex needs."
Mettipapan started her career with Ogilvy Thailand right after her graduation from Chulalongkorn University. She has experience working for local SMEs and conglomerates, as well as big international brands in various business sectors including FMCG, automobile, telecom, food & beverage, health, beauty, retail, finance & banking and technology. She rejoined Ogilvy in 2017 as Business Director, a role in which she drove many successful campaigns for clients' businesses.
With more than 18 years of industry experience, Mettipapan is a seasoned marketing communication professional with a broad range of capabilities including brand management, O2O communication management, customer experience and relationship management with big-scale MarTech implementation.
Source: Ogilvy Thailand