The Make A Bold Move campaign is inspired by a perspective on "courage" whereby Kia wishes to encourage everyone to overcome their fear and hesitation to follow their dreams. The core message "Make A Bold Move", a short yet powerful sentence that would lead to a spark of courage to try something new or turn themselves into something they truly want to be. The question is: how to bring campaign message "Make A Bold Move" to the hearts and souls of Thai consumers? Kia thought that Jeff would be the perfect icon to symbolize our campaign and convey our message to a new generation of people who "goes bold" for change and who dares to go beyond. We designed our Make A Bold Move campaign throughout the sincere stories and perspectives that belong only to Jeff Satur.
As The Kia EV5's presenter, "Jeff Satur" said "I am extremely honored to have worked with Kia Sales (Thailand) as the presenter of The Kia EV5. In terms of the Make A Bold Move campaign, I have an opportunity to create a special song after Kia said they would love to have a song that inspires "courage" for everyone to get up and do something new or create certain changes towards what they really want to be. For myself, I once came across this particular moment when the path ahead turned dark. I only knew I had gone around in circles because I didn't get to do what I really like. Until one day I reached the point where I needed to "be bold". Otherwise, there would be no progress. In the end, the courage takes me beyond imagination. This is the message in the song. I would like to tell everyone that they just need to get out and do it. Make a bold move without fear and your courage will take you somewhere for sure — somewhere new — because without such a bold move, you won't be transformed. So, stay tuned! Also being the presenter of the Kia EV5 — a vehicle designed for change — and being a representative to inspire and encourage everyone to go bold is my greatest opportunity."
The Kia EV5 "Make A Bold Move" campaign will be amplified throughout all digital and social platforms, vocalized by a wide spectrum of KOLs and also visualized among a vast D-OOH network with a go-live from 2nd August onwards. The highlight is a special song titled Make A Bold Move whose lyrics and melody are composed and re-arranged by Jeff Satur himself. The full version of the song will be released on 9th August via https://www.youtube.com/@kia.thailand and Kia Sales (Thailand)'s official social media channels. Exciting activities with the presence of Jeff Satur will also be hosted all through 2024 including the simulation of Jeff's music studio at CentralWorld from 28th August to 11th September, plus an exclusive concert for his fans and The Kia EV5 owners in October 2024. Stay connected with Kia, as the secret dates of our events will be unveiled soon!
For more news and activities under the "Make A Bold Move" campaign, visit www.the-kia-ev5.com.
Source: Kia Sales (Thailand)