Mr. Watchara Siriritthichai, General Manager of Nippon Paint Decorative Coatings (Thailand) Co., Ltd., said that Nippon Paint was very honored to receive the Business+ Product of the Year Award 2024 in the "Construction Materials and Real Estate" product category for decorative paints for houses and buildings. The recognition is a testament to the company's leadership in innovative, high-quality paints and outstanding sustainability. The award is meaningful to all Nippon Paint employees, reflecting the success belonging to each and every one of them, whose commitment to innovation is guided by the concept of "Inspired by You" and adherence to the 3C principles: (1) Customer-centric approach (2) Customized solutions, referring to the development of products and solutions that meet customer demand, and (3) Concrete innovation, referring to the fact that, at Nippon Paint, quality and standards are upheld by demonstrably tested results. These principles make Nippon Paint products stand out as having high quality, meeting all usage requirements, being environmentally friendly, and taking care of the health of users, all at the same time, resulting in environmental and socio-economic outcomes that are self-consistent and sustainable in the long run.
"With over 140 years of experience in the coatings industry and 57 years in Thailand, Nippon Paint has focused on developing sustainable innovations centered around customer needs and accurately meeting them. The approach aligns with customer behavior these days. They concern about their health, especially respiratory system. In response, Nippon Paint AirCare is considered ultra-premium interior paint, with guaranteed by world-class standards. It received the GREENGUARD GOLD Certification by UL in the United States guaranteeing the harmlessness of toxic. It is free from volatile organic compounds (Zero VOCs), which are harmful to health, and also provides anti-viral and antibacterial protection, along with excellent washability, making the paint perfect for any interior space.
Asst. Prof. Dr. Boonying Kongarchapatara, Assistant Dean for Academic Affairs and Chair of the Marketing Program at CMMU emphasized the importance of modern technology for product diversification and sustainability amid global environmental, social, and governance challenges, if one were looking to change the world for the better. Nippon Paint is one example. Its development of innovative paints not only prioritizes customer needs, but also cares about the environment and safety of their users. This aligns with what the Business+ Product of the Year Awards 2024 are about at their core. Their purpose is to recognize organizations that have invented the best products of the year capable of meeting customer needs sustainably. The award consideration consists of five criteria: functionality, design, environmental friendliness, innovation, and customer satisfaction.
Source: Thai Connexion
