Continuing this momentum, Merz Aesthetics Thailand is setting new trends in the beauty industry with the launch of its highly anticipated year-end campaign, "Magnetic Face by RADIESSE(+)." This campaign addresses the growing trend of jawline enhancement, inspired by consumer research showing that 74% of Thais aged 20-49 desire improved jawline definition. This procedure has become one of the most popular aesthetic treatments both in Thailand and internationally, as evidenced by its popularity among A-list celebrities. The campaign highlights RADIESSE(+), an innovative product utilizing Calcium Hydroxyapatite (CaHA) microspheres to create natural-looking jawline contours. RADIESSE(+) has earned the trust of medical professionals in over 85 countries and is uniquely certified by European, American, and Thai standards, ensuring its efficacy and safety.
As the brand ambassador for RADIESSE(+), Nadech Kugimiya, known for his distinctive sharp jawline, emphasized the importance of self-care and confidence. He stated, "I have many responsibilities — life, family, work and exercise but I always make time to reward myself. I regularly reflect on my needs and prioritize self-care, which is essential for everyone, regardless of gender. Beauty stems from the mind, emotions, and body, positively impacting those around us. Today, I'm excited to introduce RADIESSE(+), an innovation recognized by experts worldwide. It helps create a defined jawline, boosts confidence, enhances appearance, and captures everyone's attention. It truly meets my self-care needs."
Dr. Arunee Thongakkaraniroj, a specialist in facial contouring and Merz Aesthetic Key Opinion Leader, shared her expertise on jawline enhancement at the event. She explained, "As we age, environmental factors and lifestyle changes affect our skin structure, causing the definition of our facial contours to diminish. RADIESSE(+) is Merz Aesthetics' latest innovation that addresses the need for non-surgical jawline enhancement using CaHA Microsphere technology. It provides immediate, sharp, and clear results that can last up to 2 years, setting it apart from other contouring options. A well-defined jawline not only boosts confidence but also attracts positive experiences into one's life, as it enhances one's charm from every angle—even in photographs"
Source: FleishmanHillard
