ThaiNamthip, the bottling partner of the Coca-Cola Company in 63 provinces across Thailand, is committed to driving the Thai beverage industry sustainably. Under the 'Our Choice, Our Future!' sustainability framework, ThaiNamthip focuses on three key areas: reducing the use of plastic resin in packaging materials, redesigning the packaging to be recyclable, and supporting the collection and recycling of used plastic bottles and cans to create a closed-loop system for packaging. In addition, ThaiNamthip promotes recycling efforts through the "Coke Recycle Me with Trash Lucky" campaign, now in its fourth consecutive year.
Recently, ThaiNamthip has collaborated with GO WHOLESALE to target business operators, hotels, restaurants, catering businesses (HoReCa), and small retailers. In partnership with Trash Lucky, the number of recycling drop-off points is being expanded by adding two pilot locations at the GO WHOLESALE branches at Srinakarin and Ramkhamhaeng. This makes it more convenient for consumers to deposit recyclable materials such as plastic, glass, paper, and metal while visiting Go Wholesale, including its customer base of HoReCa operators. Throughout this campaign, customers will be encouraged to deposit recyclable materials for a chance to win over 4,400 prizes worth more than 2 million baht.
ThaiNamthip invites the public to help care for our planet by bringing recyclable materials to nearly 80 recycling drop-off points in Bangkok, Nonthaburi, Pathum Thani, Phuket, and Songkhla. Participants may also accumulate points and have the chance to win prizes from now until December 31, 2024. For more information regarding this campaign, the drop-off points, and redemption details, please visit https://trashlucky.com/recycleme.
The "Coke Recycle Me with Trash Lucky" campaign, now in its fourth consecutive year, combines with strategic partners including Big C Supercenter Public Company Limited., CP Axtra Pcl. - the operator of Lotus's, The Mall Group Co., Ltd., and The Shell Company of Thailand. The expansion of drop-off locations in Southern Thailand from Phuket to Songkhla is driven by HaadThip plc., Coca-Cola's bottling partner, and Central Food Wholesales Limited the operator of GO WHOLESALE which has recently joined. Other partners include Indorama Ventures which recycles plastic packaging, Thai Beverage Can which supports the recycling of aluminum cans, and of course 'Coca-Cola', the main sponsor of this campaign.
Source: Hill & Knowlton
