Suntory Beverage & Food (Thailand) Co., Ltd., the leader of health enrichment products under BRAND'S trademark in Thailand and Asia, has unveiled five new gift basket and New Year gift set designs to increase consumer spending power for year-end presents. Additionally, the business has collaborated with Janfive Studio artist, Fuanglada Verdillon, to create gift basket patterns that showcase the benefits of luxury health gifts with creative designs under the theme "BRAND'S can be more than a gift," highlighting uniqueness, health-consciousness, and daily usability.
According to Ms. Jaturaporn Thanaponsungsuth, Vice President, Head of Marketing, Thailand and Indochina, Suntory Beverage & Food (Thailand) Co., Ltd., these gift baskets stand out with beautiful, luxurious designs that convey positive messages and can be reused to minimize negative environmental impact. We also reaffirmed our leadership in the health supplement market, which has been enhancing the well-being of the Thai population for more than 50 years. We support Thais in sending care, love, and encouragement to those they love and respect through baskets and gift sets from BRAND'S Essence of Chicken, BRAND'S Bird's Nest, and BRAND'S Veta. This new year, #BRAND'S Can Be More Than a Gift campaign introduces the gift baskets and gift sets that are distinctive, health-conscious, and useful on a daily basis.
Another noteworthy aspect of these New Year's BRAND'S baskets is the cooperation with Fuanglada Verdillon of Janfive Studio, who was inspired by nature to create original artwork. She created a unique BRAND'S basket design using a peony pattern, the king of flowers, which represents young people's love and happiness and is associated with good fortune, honesty, wealth, and sweetness but also strength. With inspiration from the Japanese gift-giving culture, which tends to use cloth for wrapping rather than a wrapping paper, the company has also developed a Furoshiki gift set with wrapping cloth featuring patterns of pine, bamboo, and plum, which are symbols of good fortune and perseverance. The wrapping cloth can be used to decorate bag handles, worn as a scarf, or styled as an accessary for clothing.
"BRAND'S is the market leader in high-end gift baskets, and health products are among the top products that consumers choose to give each other during the New Year festival." Ms. Jaturaporn continued. Thus, in order to give back to its customers, BRAND'S is planning a special promotion that will include discounts of up to 25% at Tops, from 30 October to 12 November 2024; up to 25% at The Mall, from 25 October to 31 November 2024; up to 20% at Lotus's, from 14 November to 11 December 2024; and up to 25% at Big C, from 21 November to 11 December 2024, with expectation to achieve its highest sales during the New Year festival.
The following five designs are available for the BRAND'S most creative New Year's gift baskets:
1. Original Premium BRAND'S baskets, which can be transformed into a stylish "Peony Patterned Cloth Bag with Front Pocket," were created by Janfive Studio. There are five different options to choose from: BRAND'S Bird's Nest Basket with Classic Formula, Rock Sugar, 70 ml., 12 bottles, priced at 1,779 baht; BRAND'S Bird's Nest Basket with Xylitol Formula, No Sugar, 42 ml., 22 bottles, priced at 2,410 baht; BRAND'S Essence of Chicken Basket, 42 ml., 11 bottles and BRAND'S Bird's Nest Basket with Classic Formula, Rock Sugar, 42 ml., 11 bottles, both priced at 1,659 baht; BRAND'S Bird's Nest Basket with Golden Cordyceps, 42 ml., 14 bottles, priced at 1,528 baht; and BRAND'S Essence of Chicken Essence, 70 ml., 17 bottles, priced at1,034 baht.
2. Original BRAND'S Veta Baskets, which can be transformed into "Three-purpose Trendy Bags," feature Janfive Studio-designed floral motif, with two available options: BRAND'S Veta Fiber Prune Shot Basket, 42 ml., which combines the benefits of high-quality prune fiber and kiwi extract that help promote bowel movements; 10 purple bottles, priced at379 baht; and BRAND'S Veta Vitamin A Berry Shot Basket, 42 ml., which is rich in vitamin A and anthocyanin, contributing to the maintenance of normal vision and skin; 10 pink bottles, priced at 379 baht.
3. Original BRAND'S Bird's Nest Baskets, which can transformed into "Storage Basket," feature a sophisticated and understated peony design created by Janfive Studio. There are two available options: BRAND'S Bird's Nest Basket with Xylitol Formula, No Sugar, 42 ml, 10 bottles, priced at 1,099 baht, and BRAND'S Bird's Nest Basket, Classic Formula, Rock Sugar, 42 ml, 10 bottles, priced at 1,099 baht.
4. Original New Year Box Basket, which can transformed into "Stackable Storage Boxes," showcase simple design with two available colors: red and green. They are easily movable, as the handles can be folded and the baskets can be stacked. They can be used as multi-purpose boxes to store household objects, stationery, accessories, etc. when the basket handles and stands are removed. Those who enjoy organizing their homes, such as housewives, would undoubtedly enjoy it. Learn how to easily transform it into a storage box in just three steps: https://youtu.be/-dCQfZq468g"
5. The Furoshiki Gift Sets, which can transformed into a stylish "Scarf," feature Sho Chiku Bai pattern, also known as the pine-bamboo-plum pattern, which is a lucky charm in Japanese culture and frequently used as a gift pattern for auspicious events or festivities. There are two available options: BRAND'S Bird's Nest Basket with Classic Formula, Rock Sugar, 42 ml, 9 bottles, priced at959 baht, and a similar formula with 11 bottles, priced at 1,079 baht.
Learn more about #BRAND'S can be More Than a Gift with daily usability at top department stores throughout the country, and online stores at BRAND'S World's website, Big C: https://bit.ly/46o54UL, Lotus's: https://bit.ly/3VY4YPT, Shopee: https://shp.ee/q8n9gnh, and Lazada: https://bit.ly/45RAsuf.
Source: Solister PR
