The campaign emphasizes resilience, dedication, and the relentless drive to conquer challenges, mirroring the spirit of G-SHOCK's metal series designs. Through the unique, rugged aesthetics of each piece, wearers are invited to share their personal stories of endurance and strength.
The launch event was honored by the presence of Mr. Kikuo Ibe, the legendary G-SHOCK engineer and innovator behind the brand's success AKA "Father of G-SHOCK", alongside Mr.Shinji SAITO, General Manager and Chief Producer Product Planning Department Timepiece Business Unit, as well as Jitinat Asdamongkol, President of ONE Championship Thailand who attended to congratulate Superbon and showcase the G STEEL GM-2110D Metal Series (10,900 Bath). Fans were also treated to a display of other popular models, including the G-SHOCK GA-2100 Series, CASIO Vintage, EDIFICE, and G-SHOCK's 10-year battery collection. The event was held at the Vibhavadee Ballroom C, Centara Grand at Central Plaza Ladprao, Bangkok, on Monday, November 18, 2024.
Jitrudee Panitpon, Head of Fashion and Watch Category of Central Marketing Group (CMG), stated, "When people think of G-SHOCK, they think of over 43 years of uniqueness and toughness. To reinforce the brand's DNA, CMG, as the distributor and leader in premium fashion brands, introduced Superbon Singha Mawynn as the brand ambassador for the G STEEL GM -2110D Metal Series through the new campaign "TOUGH LIKE YOU". His powerful presence and athletic achievements align perfectly with G-SHOCK's values and the lifestyle of its wearers."
Furthermore, G-SHOCK Thailand has strengthened its commitment to sports by partnering with ONE Championship, a global fighting platform, which highlights the brand's sporty and robust character through this remarkable alliance.
Superbon Singha Mawynn, Also Known as Superbon Banchamek, Interim Featherweight Kickboxing World Champion, Shares His Thoughts as G STEEL GM-2110D Metal Series Brand Ambassador
"G-SHOCK is a brand known for its toughness, beloved by people of all ages worldwide. I'm deeply honored to join the G-SHOCK family and excited to embody the brand's character through my lifestyle. Reaching this point took years of intense training, facing numerous defeats, and overcoming the urge to quit. But with resilience and an unwavering spirit, I pushed through. I believe everyone has a fighter within them, capable of becoming their own hero," Superbon shared.
Mr. Kikuo Ibe, the engineer responsible for creating the legendary G-SHOCK timepiece, recounted the inspiration for its development. In 1978, when his father's watch broke after an accidental fall, Ibe became determined to create an exceptionally durable watch. He pioneered the "Triple 10 Concept"—a watch that could withstand a 10-meter drop, hold a 10-year battery life, and endure 10-bar water resistance. In 1981, he established "Project Team Tough", iterating over 200 prototypes until, in 1983, the first G-SHOCK watch debuted. Its structure featured a multi-layer shock-resistance system, utilizing impact-resistant and water-resistant materials, with a flexible case that absorbs shocks from all directions. This toughness has become G-SHOCK's global signature, symbolizing unbounded strength.
Mr. Shinji SAITO, General Manager and Chief Producer Product Planning Department Timepiece Business Unit for G-SHOCK Japan explained that the G-STEEL GM-2110D Metal Series was designed for those who value G-SHOCK's traditional durability but seek a refined, modern look. With an octagonal Blue Sky dial inspired by the classic DW-5000C and an updated case design from the GA-2100, this watch merges analog and digital technology. Built with a sleek 11.8 mm profile, resin casing, and polished stainless-steel frame, it's water-resistant to 200 meters—perfect for both formal settings and rigorous activities.
Discover Your Inner Strength with the "TOUGH LIKE YOU" Campaign, Featuring Superbon Singha Mawynn as the G-SHOCK Brand Ambassador at
Youtube- https://www.youtube.com/@CasioThailand
Instagram - https://www.instagram.com/casiothailand/
Facebook - https://www.facebook.com/CASIO.THAILAND
Experience the iconic G-STEEL GM-2110D Metal Series watch at leading department stores, authorized retailers, or shop online at https://www.casio.com/th/
Source: Solister PR
