Mr. Victor Wong, Vice President and General Manager of Coca-Cola for Thailand, Myanmar, and Laos, states, "Thailand's ready-to-drink alcoholic beverage market is experiencing a significant growth. As social culture evolves, Thai consumers are increasingly gravitating towards innovative and convenient beverage options. Through deep consumer insights, 'Coca-Cola' Thailand has identified a compelling opportunity in the ready-to-drink alcohol market, leading to the creation of Schweppes Mixed - a product specifically designed to be aligned with market demands. This launch represents a strategic milestone for 'Coca-Cola' Thailand as we expand into the alcoholic beverage segment, reinforcing our position as a Total Beverage Company. Our commitment to innovative beverage development aims to serve diverse consumer preferences."
Leveraging multiple strategic advantages and Schweppes' established heritage of consumer trust, 'Coca-Cola' has developed 'Schweppes' Mixed as its latest innovation to capture emerging trends. This new product line introduces a low-alcohol cocktail option, masterfully blending Schweppes' classic flavors to create a distinctive presence in the evolving beverage landscape.
"For 75 years, 'Coca-Cola' Thailand as leader for carbonated beverages has been delivering refreshing experiences to Thai consumers. Drawing from this rich legacy, we are confident that 'Schweppes' Mixed will resonate strongly with Thai consumers through its innovative approach and convenience," Mr. Victor Wong concluded.
Additionally, 'Schweppes' Mixed is set to introduce the innovative 'Schweppes Mixed Social Club' on December 12, as its initiative promoting activities that seamlessly blend Thai consumers' lifestyles with the brand experience.
The event will showcase JJ-Kritsanapoom Pibulsonggram as the Schweppes Mixed Social Club's Magic Maker, whose vibrant personality and social lifestyle perfectly personify the brand's essence. Through this collaboration, 'Schweppes' Mixed aims to elevate social experiences and modern social culture, encouraging people to embrace the 'Thank Goodness It's Thursday' (TGIT) concept and start their weekend celebrations early.
'Schweppes' Mixed two distinctive flavors - Vodka Citrus and Vodka Golden Lemon - are now available nationwide to consumers of legal drinking age. Stay tuned for exclusive upcoming experiences from the 'Schweppes Mixed Social Club'. For the latest updates and information, follow Schweppes Mixed Social Club on Facebook and @schweppes.mixed.social.club on Instagram.
Source: Hill & Knowlton