The report, drawing on research and insight from both Minor Hotels and Skift, examines the benefits and limitations of traditional asset-light and asset-heavy models and introduces a hybrid approach—"asset right"—as the optimal strategy for balancing operational control, brand integrity, and scalability.
Minor Hotels has long distinguished itself by pursuing an asset right strategy, with almost 70% of its current global portfolio of over 560 properties being owned or leased. As the group looks to accelerate its growth in strategic markets, with a target of 750 hotels by the end of 2026, this approach continues to guide sustainable growth in strategic markets.
"We're pleased to collaborate with Skift on this study, which underscores Minor Hotels' commitment to strategic innovation and sustainable growth. Our asset-right strategy aligns with our core business philosophy of achieving long-term success through a balanced approach. By maintaining operational control in key areas while leveraging flexible models for expansion, we are able to drive agility, scalability, and value creation across our portfolio."- Dillip Rajakarier, CEO of Minor Hotels and Group CEO of Minor International
The report includes:
- Strategies for maintaining a competitive edge through hotel asset management.
- Tactics to achieve consistent brand delivery across franchise and management agreements.
- Approaches for utilising ownership and vertical integration to improve brand clarity and value.
- Methods to overcome growth limitations in asset-light strategies reliant on new contracts.
- Techniques for increasing property value and guest satisfaction in asset-heavy models.
Visit https://skift.com/insights/asset-right to download the report and discover why 'asset right' is shaping the future of hospitality.
Source: Minor Hotel Group