We have always tried to celebrate and tell stories that showcase and honor new forms of legacy and heritage, and this is no exception as we look to the future of the Fred Perry Shirt, supporting new sustainable initiatives and innovations for inclusivity.
Sport and Sharp will be explored with special references to playing, training and leisurewear - from club to court. Off-court, and furthering the sharp storytelling, we relook at mods and what it means to live by those modernist values today: never standing still, actively forward-looking - raising your game.
We want to fuse the modern and traditional to create new forms of expression. The uniform of the non-uniform. Adopted never forced.
Our contemporary palette is informed by our history and heritage. As ever, it starts with the Fred Perry Shirt, with the colours of our polo shirts informing the rest of our collections. For 2025, the palette has sporting greatness at its core, with tennis-inspired tones designed for the court and beyond. The colours of our polo shirts inform the rest of our collections. Tennis Blue is a modernist-inspired true blue and a mark of tennis excellence - this distinctive shade of blue has been taken from our 1970s back-neck label. Whilst our new Court Green takes its cue from the blades of grass that Fred achieved sporting immortality on: the hallowed grounds of SW19 Wimbledon.
Step into 2025 with the Match Fit campaign. Explore the heritage of the brand and embrace your own identity with your favorite Fred Perry shirt. Available now at all FRED PERRY stores.
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Source: Jaspal