In advancing its business strategy, OR is focusing on Digitalization & Innovation as key drivers to enhance operational strength. OR has already set a benchmark as the first company in Southeast Asia to implement the SAP S/4 HANA system within the oil and retail industry. Additionally, the company has developed a Control Tower Dashboard to optimize management efficiency and support business decision-making. OR is committed to reinforcing its business through three core missions: Seamless Mobility: OR aims to solidify its leadership in the oil industry by continuously expanding its network of service stations and improving infrastructure. At the same time, the company is actively transitioning to alternative energy sources, such as EV Station PluZ and solar energy solutions. Through its Thailand's Mobility Partner strategy, OR is shifting from a fossil-based energy model to a more integrated, as a new energy-based approach. All Lifestyles: OR is focused on strengthening the entire value chain of Cafe Amazon, while also exploring investment opportunities with strategic partners in the food and beverage sector. In addition, the company is evaluating opportunities in the rapidly growing such as Health & Wellness industry, reflecting its strategy of portfolio diversification. Global Market: OR is prioritizing investments in high-potential international markets, with plans to further strengthen its infrastructure footprint abroad.
Furthermore, OR will focus on driving the organization in a holistic manner while advancing Thailand toward becoming the oil hub of the region. This will be achieved through strategic investments in comprehensive infrastructure development, including connecting international oil networks and creating a new magnet to strengthen the business ecosystem. These efforts align with the vision of unlocking opportunities to foster stable and sustainable growth together.
"In an era marked by rapid change and challenges, organizational success must come from building internal strength, while simultaneously driving growth across all dimensions—business, society, and the environment. The key is to adopt the business philosophy of "They grow, We grow," which will cultivate trust and foster open communication through initiatives like the "CEO on tour" project. This will allow us to engage with all stakeholders, including government agencies, employees, partners, investors, and the media," said M.L. Peekthong.
On this occasion, M.L. Peekthong also officially launched his Facebook Fanpage "Tone Peekthong" as an additional platform for communication and information exchange.
Source: PTT Oil and Retail Business