"Your Plus Happiness" - A New Standard in Thai Hospitality with 3C Plus Concept
According to Mallika Thasananipan, Senior Vice President of Q.H. International Co., Ltd., Centre Point Plus Hotel is a part of the Centre Point hotel group under Q.House, a hospitality leader with over 30 years of experience and has consistently been a favorite among travelers. The brand was created under the concept of "Your Plus Happiness", focusing on delivering joy, comfort, and exclusive experiences tailored to high-end travelers who prioritize quality, superior service, and unique experiences.
Blending Thai Heritage with Contemporary Design Setting a New Standard in the Hotel Industry
Centre Point Plus Hotel sets a new benchmark in the hotel industry through a collaboration with Associate Professor Dr. Supachai Areerungruang (D.F.A.), an Expert in Multidisciplinary design and contemporary art from Silpakorn University. Blending the charm of Thai artistry with modern hotel elements to create unique spaces that deeply reflect the beauty of Thai culture; the hotel offers guests an immersive experience of Thailand's rich culture from the moment they arrive. Designed to tell a meaningful story, not only does it reflect Thai identity through architecture but also offer an experience that allows guests to truly immerse themselves in Thailand.
- Silom Branch: This location showcases contemporary Thai culture through decor inspired by the historic Bang Rak district, rich in heritage and traditional Thai identity, while blending seamlessly with Bangkok's modern lifestyle. The design is further enhanced by murals depicting the beauty of the Chao Phraya River civilization.
- Pratunam Branch: This vibrant location reflects the energy of Bangkok's fashion district and street food scene, incorporating Thai art to create an engaging and fun ambiance that deepens the guest's connection to local culture.
Enhancing Guest Experiences with 3C Plus Strategy
Centre Point Plus Hotels elevate hospitality through their 3C Plus concept, ensuring that every guest enjoys an unforgettable stay in every aspect:
- Plus Comfort - Luxury from the very first moment, with personalized service from Guest Relation Officers, spacious rooms, double-layered topper beds, and premium amenities such as:
- Capsule coffee machines
- Automated toilet bidets
- Children's pool with fun play features
- Hotel shuttle service
- Co-working space
- Game Room for enhanced entertainment
- Plus Culture - A focus on local traditions through curated Thai-inspired artwork and decor, providing an Exclusive Hospitality and Local Experience that immerses guests in Bangkok's culture.
- Plus Care - A commitment to sustainability through ESG Model, integrating eco-friendly products, minimizing single-use plastics, and incorporating natural materials, appealing to conscious travelers who value environmental responsibility.
Omnichannel Strategy & Exclusive Privileges for Valued Guests
Centre Point Plus Hotels leverage a digital omnichannel approach to engage key traveler segments, including business travelers, leisure travelers, and families. Guests booking directly through the Centre Point Always Rewards Program (www.centrepoint.com/rewards) receive exclusive benefits such as room discounts, restaurant deals, and partner perks.
"Bangkok continues to be one of the world's top travel destinations, renowned for its rich cultural charm and exceptional hospitality. With over 40 million international visitors expected this year, we believe Centre Point Plus will redefine hospitality standards and be well-received by travelers. Our 2025 revenue target is set at 700 million baht, with plans to expand into Sukhumvit and Chidlom Area in the near future," stated Mallika.
Source: Integrated Communication
