Ms. Porntip Leelalertwong, Director of Marketing at URC (Thailand) Co., Ltd., commented on receiving the award, saying, "URC is honored and extremely proud to receive the 2024 Asia's Top Influential Brands Award. This is a testament to the quality and popularity that has been well recognized by consumers nationwide. In 2024, Fun-O achieved a remarkable growth rate of 21%, while Tivoli saw 10% growth compared to 2023. This success is attributed to our new marketing strategies that helped add excitement and stimulate faster growth in the market. One of the key strategies was running grand prize giveaway campaigns for both Fun-O and Tivoli brands, with celebrity presenters such as Ble Patumrach, the iconic Isan music singer and Fun-O brand ambassador, and Joey Phuwasit, a rock singer with over 100 million views, representing the Tivoli brand. These campaigns received great feedback from consumers throughout 2024, providing an enjoyable and fulfilling experience for consumers of all ages.
In 2025, we will continue to bring excitement to our consumers. To kick off the first quarter, we are launching a grand prize giveaway worth over 5 million baht. This includes two exciting campaigns: 'Fun-O Minions: Crazy Racing Grand Prize Giveaway' - offering prizes worth over 3 million baht. 'Tivoli Mega Giveaway: Gold Wafer Prizes' - with rewards totaling over 2 million baht. Additionally, this year, we are introducing a special collaboration with globally renowned characters, delivering exclusive experiences and rewards as a token of appreciation for our consumers' continued trust and support. We sincerely hope that these initiatives will receive an equally positive response as last year," Ms. Porntip concluded.
The 2024 Asia's Top Influential Brands Awards is a prestigious annual award presented to the most influential brands among consumers. The award is based on a consumer satisfaction survey focusing on Thai consumers, particularly Gen X, Y, and Z, aged 15-59 years, who play a crucial role in driving Thailand's economy. This survey was conducted in Bangkok between July and August 2024 by Influential Brands, Singapore, in collaboration with Neo Target Co., Ltd. It serves as a testament to the quality and popularity of the recognized brands, which have earned widespread consumer trust nationwide. These two awards are a significant source of encouragement for all URC employees, inspiring them to remain committed, dedicated, and relentless in their pursuit of continuous business growth in every aspect. Their goal is to deliver the best possible experience to consumers.
For more information or inquiries about the event, visit www.urcthailand.com and www.facebook.com/JacknJillThai.
Source: Triple Eight Ideas