Bangkok Airways Teams Up with PUMA to Unveil Exclusive Sneaker for Cabin Crew - The First Airline in Thailand to Adopt Sneakers for Crew

Wednesday 23 April 2025 08:58
Bangkok Airways Public Company Limited, led by Ms. Amornrat Kongsawat, Vice President - Sales and Acting Vice President - Marketing, has signed a Memorandum of Understanding (MOU) with PUMA Sports (Thailand) Company Limited represented by Ms. Porntip Wanichanonprat, Country Manager. This collaboration introduces a new service innovation with the launch of the exclusive Bangkok Airways x PUMA sneaker collection for frontline staff under the concept "Be the first move for better together." The collection prioritizes mobility and comfort for employees while on duty, empowering the workforce and enhancing sustainable service quality. It also reinforces Bangkok Airways' identity as a boutique airline that blends modernity with lifestyle appeal, aligning with PUMA's brand ethos. Bangkok Airways is the first airline in Thailand to officially allow frontline staff, including cabin crew, pilots, and ground staff, to wear sneakers while on duty. The initiative is expected to roll out in the quarter 3 of this year.
Bangkok Airways Teams Up with PUMA to Unveil Exclusive Sneaker for Cabin Crew - The First Airline in Thailand to Adopt Sneakers for Crew

Ms. Amornrat Kongsawat, Bangkok Airways' Vice President - Sales and Acting Vice president - Marketing, emphasized the significance of this partnership, "This is a groundbreaking step for Bangkok Airways as we join forces with PUMA, a globally renowned sports brand. Our shared commitment to innovation and excellence aligns seamlessly, combining Bangkok Airways' signature full-service experience with PUMA's cutting-edge designs and global recognition. We believe this collaboration will set new service standards and resonate with travelers across generations."

Mrs. Chanthip Thongkanya, Vice President - Office of President of Bangkok Airways PLChighlighted the airline's progressive approach, "This initiative is about empowerment and inspiration. By allowing our frontline staff to wear this special sneaker collection while on duty, we enhance their efficiency and agility, while also reinforcing the vibrant and dynamic identity of our boutique airline. Bangkok Airways is proud to be the first Thai airline to introduce this innovation, continuously evolving to elevate service standards and brand identity."

Ms. Porntip Wanichanonprat, Country Manager of PUMA Sports (Thailand) Company Limited noted that, "This partnership is a major milestone for PUMA as we expand beyond the sports industry into travel, tourism, and work-wear. Our focus has always been on quality, comfort, and modern design—values that align perfectly with Bangkok Airways' premium service philosophy. We are proud to see PUMA sneakers becoming part of the daily work-wear for the airline's frontline teams, including ground staff, cabin crew, and pilots, ensuring all-day comfort and flexibility. We are confident that this collaboration will enhance the service experience for Bangkok Airways employees while reinforcing the brand identities of both PUMA and Bangkok Airways."

Source: Bangkok Media & Broadcasting

Bangkok Airways Teams Up with PUMA to Unveil Exclusive Sneaker for Cabin Crew - The First Airline in Thailand to Adopt Sneakers for Crew