Bangkok Bank joins The Mall Group to expand into the retail customer market to building on the success in the second year of the Bangkok Bank M Visa co-branded card. A standout campaign has been launched to attract shoppers, offering M Cash Coupons worth up to 6,000 baht, along with packed special promotions aimed at boosting in-mall shopping. This initiative will support spending growth during Q2 of 2025 while also increasing travel and tourism-related expenditures. After partnering with 14 retail partners across Asia and Europe, Bangkok Bank also plans to launch prepaid cards to tap into the Chinese tourist market.
Bangkok Bank Executive Vice President and Credit Card Division Manager Shoke Na Ranong said that the Bank has collaborated with The Mall Group to further build on the success of the co-branded Bangkok Bank M Visa card. This aims to expand the customer base by continually providing financial experiences tailored for retail customers. The campaigns will be aligned with the spending behaviors and preferences of cardholders, particularly in-store spending within The Mall Group, which accounts for the majority of the expenditures. These stores offer a comprehensive range of lifestyle, fashion, dining, and supermarket services. Recently, they have launched the 'BANGKOK BANK M VISA SHOPVENTURE' campaign to make every purchase with Bangkok Bank M Visa card at The Mall Group's stores even more rewarding. Customers can receive M Cash Coupons worth up to 6,000 baht, along with many other exclusive privileges.
There are also plans to expand the growth of out-store spending, particularly in the travel and overseas spending categories, which continue to show strong growth trends. Bangkok Bank and The Mall Group plan to collaborate with business partners both domestically and internationally to create new benefits tailored to the needs of cardholders in different segments. Additionally, there are plans to expand the customer base further through the development of new forms of co-branded card products such as the prepaid co-brand card which is designed to meet the needs of foreign tourists, especially those from China who are important customers of The Mall Group as well as the fan base of "Ling Ling Kwong", the latest presenter for this co-brand.
"The Bank and The Mall Group work closely together to analyze data and understand customers in depth, which has been a key part of the success of the Bangkok Bank M Visa card in its first year, especially during the last quarter of 2024 to the first quarter of this year, when card spending grew by more than 150%. We are confident that the additional campaigns launched in the second quarter will continue this good growth momentum with a continuous increase in card spending. It will also reinforce the Bank's role as a "trusted partner and reliable close friend" that delivers benefits and value for money in every spending," said Mr. Shoke.
The Mall Group Chief Marketing Officer Voralak Tulaphorn said the Thai economy in 2025 will continue to face a variety of challenges, while the tourism sector remains the main driving force. It is predicted that in 2025, the number of foreign tourists to Thailand will reach 36 million, generating revenue for the country of more than 1.69 trillion baht. The Mall Group and Bangkok Bank want to play a part in stimulating the economy and supporting spending by building confidence among tourists through the "Bangkok Bank M Exclusive Month : SHOPVENTURE" campaign, a major mid-year sale in both shopping centers and shopping malls under The Mall Group. Customers spendings with all types of Bangkok Bank M Visa card will get many privileges such as redeeming points for discounts up to 50% and receiving M Cash Coupons for up to 6,000 baht. At the same time, it continues to expand cooperation with overseas businesses to deliver a variety of benefits to M Card members and Bangkok Bank M Visa cardholders.
"The Mall Group continues to penetrate the international retail market, building on the success of the expansion of "Global Privilege" which extends benefits to M Card members and Bangkok Bank M Visa cardholders to suit the lifestyles of shoppers who love to travel around the world. Currently, The Mall Group has partnerships with department stores in 14 countries across Asia and Europe. These include Printemps in France, El Corte Ingles in Spain, nine branches of the Village Outlet under The Bicester Collection in Europe, Don Quijote in Japan, Sunway City in Malaysia, and K11 Musea in Hong Kong. This year we aim to establish partnerships with four more international department stores worldwide," said Ms. Voralak
The Bangkok Bank M Visa Shopventure campaign running from April 24 - May 29, 2025 is available at any The Mall Group department store including all branches of The Mall Lifestore, The Mall Korat, Emporium, EmQuartier, EmSphere, and Paragon Department Store and shoppers will receive M Cash coupons worth up to 6,000 baht. On May 1, 2025, for the May Day Special, if they spend 1,000 baht or more per sales slip they will receive an additional 1,000 M Points. Additionally, accumulated purchases worth 40,000 baht made at The Mall Lifestore or The Mall Korat on every Saturday and Sunday can be exchanged for LG PuriCare AeroFurniture valued at 14,900 baht.
The campaign also offers up to 20,000 baht worth of cash coupons when meeting purchase criteria at EM District (Emporium, EMQuartier and EmSphere). Customers can also enjoy 0% interest if they pay in installments for 10 months. From May 1 - 4, 2025, when spending 5,000 baht and redeeming 5,000 M Points, they will receive up to 6,000 baht in cash coupons. Additionally, they will receive a 500 baht cash coupon with spending of 1,000 baht at participating restaurants.
Moreover, a special concert "Bangkok Bank M The 1st Anniversary LEGEMDARY CONCERT" will be held on Sunday April 27, 2025 at MCC Hall, 4th Floor, The Mall Lifestore Ngamwongwan. The concert features three artists: "Toh Saksit", "Mariam Grey" and "Ben Chalatit". Participants will also have the chance to win prizes worth over 200,000 baht as a token of appreciation for cardholders. For more information, please contact any Bangkok Bank branch, call Bualuang Phone 1333 or 0-2645-5555, or contact the M Card Contact Center at 0-2789-5555 daily from 10:00 a.m. - 7:00 p.m.
*Subject to the terms and conditions of Bangkok Bank and The Mall Group. Spend only as necessary and fully repayable amount to avoid the 16% interest.
Source: Bangkok Bank
