This latest collection presents chic Scandinavian-style (Scandi Chic) clothing defined by relaxed silhouettes and exceptional craftsmanship. Featuring exclusive techniques such as floral cutwork, beaded embellishments, lace embroidery, and scalloped edges, each piece is elevated with lively botanical details embroidered flora, vine graphics, and exquisite floral needlework showcasing lilies, tulips, roses, and carnations. Playful painted motifs of grizzly bears further enhance the natural, free-spirited essence of the collection. Highlights include loose-fit floral mini dresses, V-neck blouses with ruffled sleeves and floral cutwork, long ruffled dresses with embroidered lilies, sleeveless mini dresses with scalloped hems, embroidered coconut tree maxi skirts, oversized floral embroidered dresses, long-sleeve grizzly bear printed jackets, and versatile everyday essentials. These include short sleeve polo shirts and long-sleeve cropped shirts that are paired effortlessly with flared shorts or pleated miniskirts.
All are presented in a warm earthy palette alongside vibrant floral-inspired hues. Not to be missed is the collection of accessories, bags, hats, shoes, and jewelry. All designed to complete the look. Standout items include a butterfly-shaped crossbody bag, a heart-shaped tote, and a shoulder bag with butterfly motifs. Mix and match with lettered bucket hats and crystal-studded cat-face earrings, then finish your look with ivory ballet flats or high-heeled sandals featuring a whimsical heart-shaped heel, perfect for special occasions
Finally, the luxurious Ruby collection for Pre-Fall 2025, defined by the meticulous tailoring and refined craftsmanship. This collection introduces standout pieces perfect for special occasions, allowing you to shine with beauty and confidence. The essence of this season's designs lies in the fusion of elegance and elevated tailoring with a relaxed, casual flair. Formality is softened with nature-inspired elements such as florals, botanicals, and butterfly motifs. Transformed into timeless fashion pieces suited for women of all ages, ready to create memorable moments each time they are worn.
The key designs in this latest campaign blend formal elegance with a laid-back sensibility, emphasizing comfort without compromising on a luxurious feel. Unique production techniques take center stage laser-cut butterfly patterns, floral embellishments, and intricate botanical embroidery. Presented in a palette of minimalist hues. The collection features a wide range of styles: a black mini dress with butterfly cut-outs, a sleeveless long shirt dress, an off-shoulder dress with floral brooch detail, a beige strapless dress adorned with floral motifs, a grey mini dress embroidered with botanical patterns, a grey sleeveless jumpsuit with check prints, a cut-out waist dress with butterfly laser details, and a long strapless dress decorated with floral and butterfly motifs.
Each piece can be effortlessly styled with ballet flats and paired with a chic shoulder bag or matched with your favorite clutch. Perfect for a woman with a truly unforgettable sense of style.
Discover the exquisite elegance of Pre-Fall 2025, available now at all lyn around stores and online at lynaround.com