Now, Thipsamai Group, in collaboration with Siam Royal International Co., Ltd., is taking the next step by bringing its time-honored flavors from Bangkok's iconic street food scene to the global food industry. The brand will officially debut more than 20 new Thai processed food products under the "THIPSAMAI" and "BRAND THAI" brands at THAIFEX - ANUGA ASIA 2025, from May 27-31, 2025, at Booth EE15, Hall 9, IMPACT Exhibition Center, Muang Thong Thani.
"More than just Padthai... It's a Complete Thai Taste Experience"
Thipsamai's new product lines cover Ready Meals, Ready to Eat, and Ready to Cook categories, designed to meet the needs of modern consumers—whether they seek quick convenience or enjoy cooking at home—while maintaining authentic Thai flavors, using high-quality local ingredients and global-standard production processes.
Product Highlights at THAIFEX include:
- Under the "THIPSAMAI" Brand:
- Frozen Padthai - 6 signature flavors: Shrimp Oil (Signature), Spicy Traditional, Vegetarian, Rustic Traditional, and Korat-style.
- Frozen Appitizer - Padthai shrimp oil with prawns spring rolls.
- Under the "BRAND THAI" Brand:
- Frozen Rice Noodles - 6 flavors: Stir-fried Pork with Basil, Chicken with Basil, Seafood Basil, Spicy Chicken, Spicy Seafood, Spicy Shrimp.
- Frozen Rice Dishes - 4 flavors: Tom Yum Fried Rice with Shrimp Oil, Braised Pork Korat Fried Rice, Chicken Basil Rice, Pork Basil Rice.
- Glass Noodles & Hong Kong-Style Noodles - 4 flavors: Spicy Seafood Vermicelli Salad, Vermicelli with Minced Pork and Thai Sausage, Dry Sukiyaki with Seafood, Vegetarian Hong Kong-Style Fried Noodles.
- Frozen Traditional Thai Desserts - Custard Sticky Rice Spring Roll, Mango Sticky Rice Spring Roll, Durian Sticky Rice Spring Roll, Black Bean Sticky Rice Spring Roll
Thipsamai has also expanded its portfolio with semi-instant and cooking kits, offering both flavor and functionality with eco-friendly designs:
- Instant Rice Noodle Padthai - 7 flavors in biodegradable paper cups to support sustainability.
- Instant Glass Noodle Padthai - 7 flavors.
- Padthai Set - Rice Noodles - 7 flavors.
- Padthai Set - Glass Noodles - 7 flavors.
- Nam Pla Wan (Thipsamai's Thai-style Fruit Dip).
- Rice Noodles - Available in 4 sizes: 1 mm, 3 mm, 5 mm, and 10 mm.
- Chili Paste & Dipping Sauces - Padthai sauce, sweet chili, fishball sauce, sukiyaki sauce, chili paste, and plum sauce — praised for their natural texture and recyclable packaging.
- Thai Spicy Salad Set.
"We are committed to sharing the true flavors of Thai cuisine with the world—regardless of gender, age, or nationality. We want everyone to experience the unique charm of authentic Thai taste."— Dr. Sikarachat Baisamut, Chairman, Thipsamai Group and Siam Royal International Co., Ltd.
"We may be newcomers to the processed food industry, but our food cultural roots and expertise in Padthai are well established. Thai cuisine, especially Padthai, is a powerful form of soft power—bringing Thai identity to global audiences." — Assoc. Prof. Dr. Thanyanan Baisamut, Vice Chairman
Where to Buy
Thipsamai products will be available at all Thipsamai branches, leading supermarkets, and are currently exported to South Korea, Hong Kong, the Philippines, and the United States, with expansion plans into broader regions across Asia, Europe, and the Middle East in the near future.
A Small Step Toward a Big Global Goal
This product launch at THAIFEX 2025 marks a significant milestone in Thipsamai's mission to bring authentic Thai flavors to international consumers. With ongoing product development across diverse menus and formats, the brand continues to innovate while staying true to its philosophy of "Authentic Thai Taste to the World."
