Following the buzz of the previous Wanta 'Fanta' campaign, this new launch reinforces Fanta's energetic and fun-loving brand identity. Designed to empower Gen Z to follow their passions, take a break from stress, and embrace their wants, the campaign celebrates individuality and self-expression with the tagline 'Irresistibly tasty.' Fans can look forward to a host of exciting activities throughout the second half of the year, delivering a refreshing experience that blends flavor with inspiration.
Han Thwe Phyo, Senior Director of Marketing for Coca-Cola in Thailand and Laos, stated: " 'Fanta' is once again shaking up the flavored carbonated soft drink market with the launch of 'Fanta' Lychee. This new flavor brings a vibrant burst of fizzy fun, perfectly embodying the spirit of Gen Z—a generation eager to express their individuality and pursue what they love. With its innovative, perfectly balanced profile, 'Fanta' Lychee delivers a sweet and aromatic taste experience unlike any other. Through our special collaboration with BUS because of you i shine, 'Fanta' invites everyone to dive into this refreshing sweet lychee flavor, alongside a series of exciting, joy-filled activities."
Sweet, fragrant, and boldly refreshing, 'Fanta' Lychee blends the distinct aroma of tropical lychee with Fanta's signature fizz to deliver a unique burst of fun and energy. It's a flavor that embodies the Gen Z spirit—bold, expressive and always seeking fresh, one-of-a-kind experiences.
'Fanta' Lychee is now available in 500ml, 1L, and 1.5L PET bottles at convenience stores, supermarkets, major department stores nationwide, and via leading e-commerce platforms.
To celebrate the launch, 'Fanta' will host a spectacular event at CentralWorld, featuring a live performance by BUS because of you i shine on 26 August 2025, at Central Court, 1st Floor, CentralWorld.