KANA is a virtual insurance intelligent assistant that makes choosing insurance
- Convenient
- Accurate
- Personalized
By comparing and recommending insurance plans tailored to individual customer's budget and needs, Krungsri Auto Broker delivers a Personalized Offer experience focused in "Committed- Sincere-A perfect match" approach. This builds trust and reinforces its role as a professional broker ready to meet every customer's need in today's digital world.
Ms. Chayathip Phanmanee, Managing Director, Ayudhya Capital Auto Lease PCL, said, "The success of our online channel reflects our readiness to meet the evolving needs of modern customers. Especially our Chat Commerce service, launched in 2021, has continued to grow with over 1.5 million users. While digital tools offer convenience, many customers still find comfort in a real conversation. Our dedicated 'Yellow Shirt Advisors' offer personalized, face-to-face support tailored to each segmentation unique needs. Moreover, today's consumer behavior reflects a clear trend toward multi-channel engagement, with most customers combining both online and offline touchpoints throughout their insurance decision-making journey. In response, Krungsri Auto Broker is advancing its "Convergence of Choices" strategy to deliver a seamless, efficient, and brand experience. At the core of this effort is 'KANA', a virtual insurance intelligent assistant developed to reduce friction in the insurance-buying process. Through real-time chat, KANA helps customers compare prices and receive personalized product recommendations. This is supported by strong partnerships with leading insurers, ensuring that every customer receives the most suitable and best-value coverage for their needs.
The Convergence of Choices strategy integrates people and technology, emphasizing Krungsri Auto Broker's approach, "Committed. Sincere. A Perfect Match."
- Committed: A technology developed with a focus on customer understanding: Krungsri Auto Broker uses technology not just to deliver fast service, but to provide the most relevant and personalized advice. KANA, a virtual insurance intelligent assistant goes beyond answering basic questions. It engages in deeper, more meaningful interactions to understand individual needs and budget, helping customers choose what truly fits.
- Sincere: A network of trusted insurance partners that gives customers real choice, no limitations: With a wide network of insurance partners covering every product category, Krungsri Auto Broker gives customers the freedom to compare real insurance options and get the best deals with no more limited choices. Customers can specify their preferred budget and select coverage conditions. The system then compares offers from multiple providers, helping them make decision confidently and get best value.
- A Perfect Match: Multiple service channels for every lifestyle: Krungsri Auto Broker puts accessibility first by offering a seamless blend of digital and in-person service. Whether through LINE Official Account @krungsriautobroker, www.krungsriautobroker.com, the GO by Krungsri Auto Application, or one of more than 2,000 licensed 'Yellow Shirt Advisors' nationwide, customers can chat or a face-to-face conversation with our experts at any Krungsri Auto branch or contact Krungsri Auto Call Center at 0 2740 7400.
Krungsri Auto Broker is also developing a fully integrated digital platform that allows customers to purchase car insurance, complete payment in one seamless process, and receive their insurance policy directly via email. This end-to-end solution is designed to keep pace with rapidly evolving consumer behavior, enabling customers to manage everything themselves with ease and confidence. Through the 'Convergence of Choices' strategy, we aim to connect online and offline services into one integrated journey, delivering an experience that truly aligns with what today's customers expect, from start to finish." Ms. Chayanthip concludes.
Krungsri Auto Broker also offers 0%* installment plans for car and big bike insurance, with no credit card required. Customers enjoy immediate coverage on all types of voluntary motor insurance, starting from the first installment.
For more information about Krungsri Auto Broker's car and big bike insurance offerings, please visit our website at www.krungsriautobroker.com, LINE Official Account @krungsriautobroker, or download the GO by Krungsri Auto Application.
