Ms. Rungphech Chitanuwat, Regional Portfolio Director - ASEAN at Informa Markets, stated that the food supplements and nutraceutical market in the Asia-Pacific region is experiencing rapid growth. This trend is driven by increasing consumer awareness of health and a growing emphasis on preventive healthcare, particularly in relation to non-communicable diseases (NCDs) such as diabetes, obesity, and heart disease, which are often linked to unhealthy lifestyles.
According to Market Minds Advisory, a private research firm, the value of the Asia-Pacific nutraceutical and food supplement market—estimated at USD 91.5 billion in 2024—is projected to reach USD 176 billion by 2034, reflecting a compound annual growth rate (CAGR) of 8%.
Thailand's nutraceutical and food supplement industry is following a similar growth trajectory. In 2024, the industry generated over 133.6 billion baht, and it is expected to grow to 179.9 billion baht by 2030, representing a CAGR of 5.1% from 2025 to 2030, according to Grand View Research.
A key factor driving industry growth is increasing health awareness. Consumers are paying more attention to immunity, weight control, and holistic healthcare. Government agencies and other organizations are also actively promoting balanced diets through public campaigns. Healthy beverages, such as protein shakes and probiotic drinks, have gained popularity—especially among the younger generation.
In the food supplement industry, producers are developing new technologies to effectively address specific health needs, such as anti-aging, digestive health, and weight management. There is also a strong focus on natural and organic ingredients, including turmeric, green tea, and herbs.
In addition to product innovation, new distribution channels—such as online platforms and e-commerce—have played a vital role in improving consumer access. Special promotions and personalized recommendations from experts are now more easily available, driving customer retention and boosting sales. These channels also create opportunities for new players to enter the market and compete more effectively.
"The constant growth in the Asia Pacific's food supplement and nutraceutical markets, including Thailand, clearly reflects a significant transition towards preventive healthcare trend. This also drives the rising demand for functional products, both food supplement and healthy drinks that directly address modern lifestyle. Following this trend is the expected growth in the health food, food supplement and nutritional technology," said Rungphech.
Given the positive market outlook, Vitafoods Asia 2025 will present a significant opportunity for Thai businesses and the broader nutraceutical industry. The event will serve as a strategic platform to strengthen industry competitiveness and foster innovation. One of the key highlights will be the New Ingredients & New Products Zone, showcasing recently launched, cutting-edge food supplements, ingredients, and health innovations from around the world. Vitafoods Asia 2025 will connect the entire supply chain—from raw materials and ingredients to finished products, packaging solutions, and OEM/ODM services—featuring over 650 leading brands. The event is expected to attract more than 13,000 visitors from 38 countries, making it a vital hub for networking, business growth, and global market access.
Assoc. Prof. (Research) Dr. Chutima Eamchotchawalit, President of the Program Management Unit for Competitiveness (PMUC) and the National Innovation Agency (Public Organization), emphasized the importance of adding value to food supplements through research on local ingredients. This approach is a key strategy for enhancing national competitiveness and driving economic growth. PMUC plays a vital role in promoting the development of high-value, sustainable products derived from functional ingredients and functional food research. Its main objective is to build a robust ecosystem for product development across the entire value chain—from upstream research to downstream commercialization. The organization is also actively compiling a positive list of functional ingredients, natural food extracts, and herbs, while ensuring that health benefit claims align with international standards. These efforts are crucial for elevating the quality and global competitiveness of Thai food and herbal products. Vitafoods Asia 2025 will serve as a significant platform for Thai business operators to gain insights, connect with international partners, and enhance their competitiveness in the global market.
The positive list is a key mechanism for upgrading the food supplement and health product industry, as it enhances the credibility, value, and competitiveness of Thai business operators. At the same time, it promotes the development of high-quality, safe new products, making it an essential tool for controlling product standards and ensuring consumer confidence.
Mr. Nakah Thawichawatt, Chairman of the Food Supplement Industry Group under the Federation of Thai Industries (FTI), confirmed that Thailand's health and food supplement industry is experiencing healthy growth, driven by increasing health consciousness, a wide variety of products, and support from various organizations. Vitafoods Asia 2025 is a key mechanism for raising industry standards and enhancing competitiveness. The FTI also has a clear vision of "Supporting the development of the food supplement industry to enhance its quality, standards, and consumer confidence."
Dr. Pat Ekpanyaskun, Chief Executive Officer of Nutrition SC Public Company Limited, stated that Vitafoods Asia 2025 presents a valuable opportunity for businesses to promote and market their brands. It serves as a powerful platform to reach target customers, build credibility, expand business networks, and drive sales in both local and international markets. This also aligns with the company's goal of becoming a market leader and creating value across the entire health and nutrition industry.
Ms. Jeannie Kwa, Senior HCP Marketing Manager, APAC, and representative from Kaneka Corporation, stated that the food supplement industry—particularly segments focused on healthy ageing and longevity—is experiencing significant growth. Consumers are increasingly interested in proactive healthcare and anti-ageing solutions, which is driving research and development of new products and ingredients. Key ingredients gaining market attention include NAD+, senolytics, potent antioxidants, and essential vitamins and minerals such as Vitamin D, magnesium, Omega-3, and collagen.
All of these key growth drivers can be found at Vitafoods Asia 2025 where expert-led seminars will cover more than 50 topics, including personalized nutrition, microbiome science, trends in healthy ageing ingredients and extracts, and regulations related to food supplement registration. These sessions will help attendees stay updated on the latest industry developments.
New entrepreneurs, aspiring brand owners, as well as health product distributors and dealers, will find Vitafoods Asia 2025 an excellent opportunity to connect with global suppliers, explore innovative solutions, and learn from industry peers. Hosted by Informa Markets, the event will take place from 17-19 September 2025 at the Level LG of Queen Sirikit National Convention Center.