Taobao, a leading online shopping platform under Alibaba Group, officially kicks off its most anticipated global shopping festival of the year, the "11.11 shopping festival" This year, Taobao aims to elevate the cross-border shopping journey for Thai consumers with an unparalleled product selection, unmatched promotions, and localized services tailored for Thai consumers.
The 11.11 shopping festival will run for nearly a month, with the main promotional period scheduled from 7:00 p.m. on October 20, 2025, to 10:59 p.m. on November 14, 2025.
Taobao is Now 'Built for Thailand'
Building on the strong positive response following the launch of its Thai language interface in May 2025, this year's 11.11 campaign marks a major milestone for Taobao as it evolves to deliver a truly seamless cross-border shopping experience for Thailand. Thai shoppers can now access a wide range of products at the best possible value without compromising convenience or choice.
- Fully Localized Experience: Users can now browse in Thai, search more easily, see prices in Thai Baht (THB), and complete payments directly in THB.
- Hassle-Free Logistics: Shoppers benefit from direct delivery without relying on third-party forwarding agents. Furthermore, Taobao has introduced an easy local return process, allowing consumers to return items within Thailand for a worry-free experience.
- The Expansive Taobao Product Universe: Taobao has significantly expanded its inventory accessible to Thai shoppers, featuring over 80 to 90 million items in Thai and a total of 100 million items in English. With new trends and products constantly updated, Thai consumers can always discover the latest must-haves all in one place.
11.11 Shopping Festival: Deep Discounts and Exciting Rewards
As Taobao's biggest annual shopping festival, the 11.11 shopping festival will feature massive discounts and stackable incentives for Thai shoppers:
- Headline Deals:
- Sale up to 15%
- 50% Off Promo Codes, available daily in limited quantities
- Earn up to 6,000 Super Coins per user (10 coins = 1 THB in value)
- Exclusive THB 5 Deals for all new users
- Empowering Local Affiliates: Recognizing the rapid growth of affiliate marketing in Thailand, Taobao offers Thai citizens easy steps to promote products and earn income. Affiliates can benefit from stackable incentives, including sales commissions and additional THB 150 (USD 5) cash reward for every new user referral.
Taobao: Your Source for Every Lifestyle and Passion
As the 11.11 shopping festival officially kicks off on October 20, 2025, Taobao is reinforcing its position as the ultimate product universe for Thai customers. A destination for everything from everyday essentials to niche passions. With an expanded selection of 100 million items, Taobao ensures that if you can think of it, you can buy it on Taobao. The platform has become the go-to destination designed to cater to the modern, lifestyle-focused Thai audience.
Whether Thai shoppers seek to express their personal style and attitude through the latest fashion trends, from Y2K, C-pop and K-pop idol looks to streetwear, plus-size, and unisex collections, or to elevate their quality of life with smart home technology and uniquely designed decor, Taobao has it covered. The platform is also a hub for niche interests, offering everything from professional pickleball equipment to diving gear.
This year's 11.11 campaign is more than just a flagship shopping festival, it reinforces Taobao Thailand's commitment to offering Thai consumers a truly localized and seamless cross-border shopping experience, combining extensive product choices, up-to-date trends, and services tailored to local needs.