Siam Paragon, a world-class landmark, won the prestigious ICONIC THAI BRAND AWARD at the Tatler Best Awards 2025, hosted by Tatler Asia, the region's leading luxury fashion and lifestyle media. In addition, Blue by Alain Ducasse, the Michelin-starred French fine dining restaurant at ICONSIAM, has once again been named one of the Top 100 Restaurants in Asia-Pacific, marking its second consecutive year on the list.These accolades reflect the success of Siam Piwat Group, the owner and operator of world-class destinations, with Siam Paragon standing as a symbol of prosperity at the heart of Bangkok. As a long-standing leader in Thailand's retail industry, Siam Paragon has consistently delivered extraordinary experiences and world-class lifestyle offerings, ultimately elevating Thailand's tourism standards to be on par with those of leading global cities. In 2024, ICONSIAM also won the prestigious ICONIC THAI BRAND AWARD.Furthermore, Blue by Alain Ducasse at ICONSIAM, a luxurious fine-dining restaurant awarded one Michelin star for five consecutive years from 2021 to 2025, has achieved yet another success. Its recognition as one of Asia-Pacific's Top 100 Restaurants for the second year in a row underscores the commitment to delivering exceptional dining experiences and reinforces ICONSIAM's position as a leading destination for world-class cuisine.The Tatler Best Awards 2025 brought together top chefs, restaurateurs, hotel executives, and bar experts from across the region to celebrate excellence in hospitality and the culinary arts. This year, the awards were presented to more than 300 leading hospitality establishments across the Asia-Pacific region, including Australia and New Zealand for the first time. The awards have also expanded to the Middle East, reinforcing their significance as the most influential platform in the region for food, beverages, and tourism.
