NEO Champions Sustainable Innovation, Engaging New Generations at "sustainNEOvation: A Journey from Core to Care"

NEO Champions Sustainable Innovation, Engaging New Generations at "sustainNEOvation: A Journey from Core to Care"- Not Just Talk: NEO's " Acting, Sustaining, and Caring Completely" Philosophy Drives Sustainable Innovation for a Better Life and a Better World.- Explore 6 Highlight Zones: Demystifying Sustainability from Upstream to Downstream, Making Eco-Living Effortless.

Wednesday 12 November 2025 11:39
NEO Champions Sustainable Innovation, Engaging New Generations at "sustainNEOvation: A Journey from Core to Care"

NEO Corporate Public Company Limited (NEO), a pioneering Thai FMCG innovator, is reaffirming its commitment to sustainability by unveiling its Net Zero Pathway by 2050. This ambitious vision takes center stage at the annual "sustainNEOvation: A Journey from Core to Care" event, where NEO showcases tangible progress through its guiding philosophy of "Acting, Sustaining, and Caring Completely." Key achievements include reaching ZERO Water Discharge from its facilities and reducing virgin plastic usage by an impressive 22% - well ahead of schedule. The event will feature 6 highlight zones, meticulously designed to illustrate NEO's comprehensive sustainability journey, from product formulations to packaging, making eco-conscious living accessible for everyday life, ultimately enhancing the quality of life for all Thais and safeguarding our planet for future generations.Kasma Torrarit, Packaging and ESG Director at NEO Corporate Public Company Limited, emphasized, "Innovating products that improve everyone's lives is at the heart of NEO's mission. Beyond convenience, environmental stewardship is equally paramount to us. We strategically leverage innovation and technology across every process, from upstream sourcing to downstream delivery, to transform sustainability concepts into tangible realities. The result is a portfolio of products that are beneficial for both consumers and the planet, truly reflecting our DNA and practices on our unwavering journey towards Net Zero."

Under the inspiring theme of "sustainNEOvation: A Journey from Core to Care," this event is specifically curated to communicate NEO's sustainability innovations to new generations and the broader community. It illustrates the philosophy of "Acting, Sustaining, and Caring Completely," demonstrating how ESG principles are translated into actionable roadmaps and measurable KPIs. This collective effort underscores NEO's serious and sincere drive towards achieving Net Zero by 2050. Through an immersive exhibition, visitors are guided on a journey from the foundational core ideas (CORE) to comprehensive care (CARE) in every dimension, reinforcing NEO's image as a leader in sustainable innovation, dedicated to fostering positive change, elevating the quality of life for all, and preserving a more livable world.

Explore 6 Special Zones at 'sustainNEOvation' that Simplify Sustainability:- A Journey to Net Zero Emissions: This zone reiterates NEO's clear commitment and ambitious goal to achieve Net Zero emissions by 2050 (Net Zero Pathway). It highlights significant milestones, including ZERO Water Discharge from factories, the target of 100% PVC reduction by 2025, and the remarkable 22% reduction in virgin plastic usage, achieved ahead of schedule.- sustainNEOvation - Good for the World, Good Innovation for You: Delving into the "ABCs for a Better World," this zone showcases NEO's core strength: seamlessly integrating innovation with sustainability. It presents the cutting-edge technology behind eco-friendly products, such as Biodegradable formulas in laundry and cleaning products that naturally decompose, the energy-saving Cold Process production method that reduces carbon emissions from the outset, and Design for Recycling in packaging to maximize recyclability.

Sustainable Packaging - The More You Shower, The More You Care: Take a deep dive into the "caring" design of packaging that prioritizes our planet, exemplified by the BeNice brand. Every component is thoughtfully engineered to foster a circular economy, from using Bi-Injection technology to minimize color in caps, to innovative bottle designs that reduce virgin plastic usage while maintaining structural integrity, increasing the proportion of recycled rHDPE, and incorporating perforated labels for effortless waste separation by consumers.

Realive - From Waste to Value: Witness the transformative power of Upcycling, where NEO breathes new life into plastic waste from its production processes. This zone showcases how waste is reimagined into valuable and aesthetically pleasing items like cubic chairs, coasters, bag clips, and home furniture. This initiative also extends to creating sustainable livelihoods for communities, tangibly demonstrating value creation from waste within a circular economy.- Formulation - Wash Me IF You Care: This zone unveils the science behind "product formulations" that prioritize environmental care from the very beginning. It highlights innovative water management systems that enable 100% water recycling, achieving the ZERO Water Discharge goal. Discover sustainable product formula innovations such as eco-friendly biodegradable formulas, Organic formulas that offer gentleness to both consumers and the environment, and Quick Rinse technology in laundry products that conserves up to three times the water.

NEO CARE, NEO HOME - Together We Care: The inspiring final zone invites everyone to become an active participant in positive change. It emphasizes that simply by "caring" and consciously choosing products designed with the planet in mind, significant transformations can be sparked through everyday lifestyle choices. This zone reinforces that consumer care is the most potent starting point for a better future.

"Our core mission is to make sustainability a tangible reality within every product consumers know and trust," added Kasma. "Whether it's doing laundry, showering, or cleaning the home, every action becomes a conscious contribution to caring for the world. This is the genuine mindfulness we deliver, every single day."

Tangible innovations integrated into NEO products include: Laundry Products (Fineline, D-nee) featuring Biodegradable and Quick Rinse formulas that save up to three times the water; Sunscreen Products (BeNice, Vivite) with Coral-Friendly Formulations; Perfume Sprays, Dishwashing Liquids, and Cleaning Products (TROS, Smart, Tomi, LovliTails) produced using the Cold Process technique, which reduces energy consumption and carbon emissions from the outset; Eversense perfumes developed with a water-based formula and reduced cold storage aging time, leading to energy savings; and Shower Cream Products (BeNice) meticulously designed so that every part of the packaging can be easily separated for recycling.

Regarding its comprehensive ESG progress, NEO has successfully achieved ZERO Water Discharge and reduced virgin plastic usage by 22%, both ahead of schedule. NEO remains steadfast on its journey towards 100% PVC reduction by 2025. For the next strategic phase, by 2030, NEO aims to increase recycled material usage to 10%, boost green energy adoption to 40%, reduce greenhouse gas emissions by 20%, and ensure all packaging is 100% recyclable. These efforts are pursued in parallel with maintaining stringent Green Factory standards, minimizing accidents, and upholding human rights, all contributing to the ultimate goal of achieving Net Zero emissions by 2050.

"Beyond showcasing NEO's consistent and sustained efforts, this event is designed to inspire new generations to recognize that caring for the world can effortlessly begin in daily life," concluded Kasma. "This is achieved simply by choosing products manufactured with eco-friendly processes and recycled plastic (rHDPE) packaging. Crucially, NEO's ESG approach extends far beyond our factories; we are committed to empowering communities with comprehensive knowledge, from sustainable farming practices at NEO Care Farmsook to upcycling plastic waste to create livelihoods and foster online sales, thereby cultivating a truly sustainable community economy."

NEO Champions Sustainable Innovation, Engaging New Generations at "sustainNEOvation: A Journey from Core to Care"