Mrs. Pranaya stated "Receiving the Marketing Excellence Award from TMA reflects KTC's dedication to creating strategies that not only meet consumer needs but also raise industry standards for transparency, security, and trust."
KTC is committed to setting new standards of marketing excellence through responsible and sustainable practices. We prioritize fair lending, design campaigns that avoid unnecessary debt burdens, and implement measures to support customers while ensuring compliance with Responsible Lending and Market Conduct principles.
"KTC focuses on customer-centric marketing strategies, ensuring exceptional experiences at every touchpoint. The company integrates AI and digital platforms into its marketing approach to deliver personalized experiences that align with modern lifestyles while promoting sustainability across environmental, social, and governance dimensions—such as resource reduction, financial literacy initiatives, and community engagement."
KTC's success is driven by continuous innovation, including digital credit cards with Dynamic CVV for enhanced security, and a fully digital journey designed to make every step "simple, fast, and seamless." This includes e-Application for customers and Agent App for sales teams, enabling real-time status tracking, reducing paperwork, and improving transparency. These solutions support KTC's Digital-First Experience strategy, anchored by the 'KTC Mobile' application, which serves as a lifestyle hub for members—covering card application, spending, exclusive privileges, and hyper-personalized communication under the highest security standards.
The Thailand Corporate Excellence Awards recognize organizations that demonstrate outstanding management and marketing capabilities, resilience, and sustainable growth. Winners are selected by a panel of distinguished experts and leading business executives in Thailand.