Through this partnership, Fineline has been entrusted to produce three exclusive fabric care products— liquid detergent, fabric softener and laundry sanitizer, available only at LaundryBar branches nationwide. The initiative aims to strengthen Fineline's leadership in the fabric care segment, and engage younger urban consumers who embrace modern, self-service lifestyles. Full nationwide implementation is expected by the end of 2025.
Patama Thakolsri, Deputy Chief Executive Officer - Commercial of NEO Corporate Public Company Limited, expressed her enthusiasm about the collaboration: "We are delighted to be partnering with LaundryBar, the first time Fineline has collaborated with a self-service laundromat. We recognize the rise of a new urban lifestyle among younger generations who prefer convenient, hygienic laundry solutions. LaundryBar's nationwide presence enables us to directly reach these consumers while reinforcing Fineline's expertise and long-standing reputation for quality, trusted by our international business partners. Moving forward, we plan to jointly develop innovative fabric care products to be available exclusively at LaundryBar locations."
Pimolwan Cheevakrianggrai, Managing Director of LaundryBar Thai Co., Ltd., added that the partnership showcases the strengths of both brands: "LaundryBar is committed to upholding hygienic standards for Thai consumers. Our collaboration with Fineline allows us to set a new benchmark for cleanliness and convenience by offering 'the best laundry experience' for every Thai family—combining our modern industrial-grade washing machines with Fineline's advanced, safe and fragrant laundry formulations.
"We are very pleased to work with Fineline, a brand long trusted by Thai consumers. Fineline's innovation and product excellence will further elevate LaundryBar's services, ensuring our customers enjoy superior results and enhanced satisfaction. This collaboration reinforces LaundryBar's position as a leading self-service laundromat brand—one that delivers not only convenience but also exceptional cleanliness and care that will impress customers."
Three exclusive formulas for superior laundry experience
As part of the "Only @ LaundryBar" campaign, Fineline has developed three specially formulated laundry care products available exclusively at LaundryBar nationwide:
- Concentrated Liquid Detergent - Deep cleans fabrics and removes musty odors using biodegradable cleaning agents free from nine harmful chemicals[1]
- Concentrated Fabric Softener - Leaves fabrics soft, easy to iron, and static-free, with a long-lasting biodegradable fragrance.
- Laundry Sanitizer - Proven 99.9%[2] effective against the SARS-CoV-2 virus and bacteria, eliminating musty odors at the source for lasting freshness and confidence.
Experience the superior laundry care of Fineline—free of charge—at all LaundyBar branches nationwide, starting from December 2025.
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