True Corporation announced a strategic partnership with the Miss World Organization, a globally respected institution that has created value for humanity for more than seven decades. The collaboration brings together a World-Class Quality Person and a World-Class Leading Brand, anchored by Opal Suchata Chuangsri, Thailand's first Miss World 2025 in 72 years. Through this partnership, True, Thailand's world-class tech company, reflects Thailand's growing potential on the global stage and advances the shared mission of "The Crown That Changes the World", driving meaningful and tangible change in line with the philosophy of "Beauty with a Purpose". Grounded in the belief that potential exists within every individual, "All Can Be Crowned", True embarks on this journey with Opal Suchata Chuangsri as its First World Ambassador, inspiring society and harnessing the power of technology to help create a better world for all.
This collaboration reflects True's commitment to the belief in Technology for Good that meaningful technology can deliver lasting value, elevate quality of life, and empower people to go further than ever before. Under the philosophy of True to the World, True continues to power up protection for customers through True5G, Thailand's first world-class network to safeguard users from cyber threats with True CyberSafe; Power Up smarter living at home and seamless global connectivity driven by passion, speed, and performance through TrueOnline; and Power up journeys with GO Travel, the leading international travel SIM backed by the world's number-one global partner network. This commitment goes hand in hand with concrete action in advancing sustainable technologies, earning global recognition with seven consecutive years on the DJSI Sustainability Index by S&P Global. These efforts reaffirm True's mission to connect every opportunity and stand alongside society in creating meaningful change because anything is possible when we are together.
Khun Oliver Kittipong Veerataecha, Chief Brand Officer of True Corporation Plc., said that "The collaboration between True Corporation and the Miss World Organization, two world-class organizations that share common values and culture, represents the convergence of a World-Class Quality Person and a World-Class Leading Brand, united in driving positive change for society and on the global stage. With Miss World's strong humanitarian foundation and long-standing role as a purpose-driven global organization creating value for humanity, and True's belief as a world-class Thai tech-telco company in the principle of "Technology for Good" where innovation must go beyond advancement to create genuine value in people's lives, the mission "Crown That Changes the World" serves to ignite the belief that positive change is truly possible, beginning with ourselves and extending to society at large, while bringing the spirit of "True to the World" to life.
This mission becomes even more meaningful as Thailand celebrates its first Miss World 2025, Opal Suchata Chuangsri, in her role as True's First World Ambassador. She is not only a symbol of success on the global stage, but also a reflection of new possibilities for Thai people, representing beauty, purpose, capability, and determination. Through her ability to share positive energy and inspire audiences worldwide in the spirit of "Beauty with a Purpose," Opal's achievement reinforces the belief that "Everything is possible when we are together.", while connecting inspiration to the idea that "All can be crowned." in their own way, demonstrating that success is not confined to any single stage, but can be realized in the real lives of people everywhere."
In this endeavor, True Corporation stands ready to leverage its digital communications capabilities and integrated technology ecosystem to help drive the "Crown that Changes the World" World Premier mission. Guided by a commitment to stand alongside and care for Thais at every stage of life, this vision is brought to life through the role of Opal Suchata, who inspires others and demonstrates how technology, when applied creatively and responsibly, can create meaningful change and make the world a better place for all, by enhancing quality of life across multiple dimensions, including:
- Power Up everyday life through world-class customer protection with True5G, Thailand's first network equipped with True CyberSafe, a new standard of digital security, enabling fast, powerful and seamless connectivity to the world.
- Power Up smart living by elevating the connected home experience with TrueOnline, delivering ultra-fast, full-speed performance for a smarter way of life.
- Power Up travel with seamless global connectivity through GO Travel, an international SIM powered by partnerships with the world's leading networks.
- A globally recognized organization, affirmed as a sustainability leader through its No. 1 ranking in the Dow Jones Sustainability Indices (DJSI) for the 7th consecutive year by S&P Global. This leadership is reflected in impactful social initiatives with tangible outcomes, such as True Plookpanya, which supports educational equity for Thai youth; the expansion of digital infrastructure to reduce the digital divide in remote areas, most recently in Ban Laosunok, a small village in Chae Hom District, Lampang Province to connect lives across every part of the country; as well as support for autism communities and the Thanyarak Foundation, which advocates for Thai women's health, particularly early screening and prevention of breast cancer.
Activating a 360? Media Ecosystem to Amplify Opal Suchata's Impact and Ignite the "Crown that Changes the World" Mission
True has designed an integrated communications strategy and a comprehensive media ecosystem, spanning on-ground, online, and offline platforms to strengthen Opal Suchata's role as True's First World Ambassador, empowering her to share positive energy and a purpose-driven commitment to creating meaningful change across society.
- On-ground: Empowering employees into powerful brand storytellers, the initiative kicked off from within the organization by engaging more than 5,000 employees to help amplify the "Crown that Changes the World" mission. True people became the first voices to share the story of True's First World Ambassador, ahead of the official launch at the "Crown that Changes the World" event, creating authentic engagement with media, fans, beauty pageant communities, and influencers through memorable, high-impact moments.
- Online: Igniting inspiration into a mass movement through a high-impact teaser campaign, activating the full power of True5G's social media ecosystem with over 10 million followers under the idea of "The signal that connects every success". The momentum then scales to mass audiences with a cinematic TV commercial and always-on video series across all digital platforms and True's media network, while introducing the "Crowning Pose", a new symbol of success amplified by KOLs and creators. Another key highlight is the launch of the "All can be crowned" microsite, inviting people to choose a crown that reflects who they are and share their own inspiration with the world.
- Offline: Bringing inspiration into everyday life through premium offline media in high-impact locations such as the large-format screens at True Shop Siam Soi 2, a landmark in the heart of the city reaching both Thai audiences and international visitors. Awareness is further amplified nationwide across multiple True Shop locations, positioning Opal Suchata as True's First World Ambassador and embedding her presence as a powerful, everyday symbol of inspiration in people's lives.
"True to the World" reflects the shared belief of True Corporation and Miss World that true success begins with the heart of those who are driven and committed. This power exists within every individual and it can create meaningful change and tangible value for Thailand.
