Pando Unveils Major Rebrand After Five Years, Launches Online Shopping Portal with Rabbit Rewards Partnership

Pando, Thailand's leading pet gadget brand, has announced its most significant rebrand in five years, introducing a refreshed identity alongside a strategic partnership with Rabbit Rewards and the official launch of its e-commerce platform at www.pando.co.th.

Wednesday 28 January 2026 17:06
Pando Unveils Major Rebrand After Five Years, Launches Online Shopping Portal with Rabbit Rewards Partnership

From Humble Beginnings to Caring for Pets Like Family, What began as a small passion-driven venture has evolved into one of Thailand's premier pet technology brands. Pando enters its fifth year with a renewed visual identity designed to be more accessible, friendly, and welcoming to pet owners nationwide. The rebrand centers around the heartfelt tagline "Your Pet, We Care", reflecting the company's unwavering mission to enhance the quality of life for both pets and their owners through safe, user-friendly, and affordable innovations.

Over the past five years, Pando has grown from a small team united by a single goal: understanding pet owners who seek gadgets and devices that make pet care easier, more convenient, and more comprehensive.

However, the pet equipment market has long faced significant limitations. Complex products that intimidate users, unnecessarily high prices that create barriers to entry, and persistent safety concerns among consumers have left many pet owners frustrated. Understanding these pain points deeply, Pando set out to create a different path forward.

Five Core Principles Driving Product Innovation, Pando has differentiated itself through product design guided by five fundamental brand principles that shape every innovation the company brings to market.

Aesthetic and Functional Design remains paramount. Pando products are created with a profound understanding of modern pet owner lifestyles,

whether they live in houses or condominiums. Each device features a minimalist design that complements any home decor while accommodating pets of all sizes and breeds, ensuring both beauty and practicality coexist seamlessly.

Safety First stands as the uncompromising cornerstone of every product. All equipment undergoes rigorous testing protocols to ensure pet owners can trust with complete confidence that their animals can use the devices safely, even when alone at home without supervision.

User-Friendly Operation ensures accessibility for all ages and technical abilities. From app connectivity to on-device settings, everything is designed for intuitive simplicity and ease of use. This approach makes advanced technology approachable for pet owners across all age groups and technical skill levels, removing barriers to adoption.

Value for Money drives the pricing strategy. Pando is committed to delivering high-quality innovations at accessible price points, ensuring that superior pet care technology is not a luxury reserved for a few but a genuine option available to all pet owners.

Comprehensive After-Sales Service, branded as pando CARE, extends far beyond mere product sales. The company emphasizes complete post-purchase support, including spare parts distribution, accessories, professional repair services, efficient claims processing, and product exchanges. This

holistic approach builds long-term customer confidence and loyalty according to terms and conditions set by the company.

These five principles have become the foundation that enabled Pando to grow organically through continuous customer referrals and word-of-mouth recommendations over the past five years.

Product Portfolio: Solutions for Every Lifestyle, One of the brand's most recognizable and beloved products is the Automatic Cat Litter Box Model 4, featuring a top-opening design with an elegant

minimalist wooden stand that seamlessly integrates into any home

environment. Despite launching only in mid-2025, this flagship product has already achieved remarkable sales exceeding 3,000 units within less than a year, establishing itself as the brand's bestseller.

The appeal extends far beyond aesthetics to practical functionality that pet owners genuinely appreciate. Features include a large-capacity waste bin that significantly reduces the frequency of bag changes, and a thoughtfully engineered design specifically optimized for cats unfamiliar with tunnel-style litter boxes, addressing a common concern among first-time users of automated systems.

Beyond litter boxes, Pando's comprehensive product portfolio includes automatic pet feeders, pet strollers, cat water fountains, pet hair dryers, and pet drying cabinets. This diverse range comprehensively addresses every aspect of daily pet care activities, ensuring pet owners have trusted solutions for every need.

Industry Recognition and Trusted Partnerships, The brand's dedication and consistent quality have positioned Pando in the top five best-selling pet product brands on Shopee for more than two consecutive years spanning 2024 through 2025. This sustained performance demonstrates strong market confidence and customer satisfaction.

The company has earned trust from premium partners including Origin Property, Sansiri Home Care App, The Mall Group through M Pet Club, and SF Cinema. Additionally, Pando maintains strong relationships with pet shops, veterinary hospitals, and pet lover communities throughout Thailand, creating a robust ecosystem of support for pet owners nationwide.

A New Chapter: Strategic Expansion with Rabbit Rewards, The year 2026 marks a pivotal milestone for Pando with the official launch of its dedicated website at www.pando.co.th , coupled with an innovative strategic partnership with Rabbit Rewards designed to elevate the shopping experience

for customers.

The seamless integration with the Rabbit Rewards membership system aims to expand the customer base and enhance loyalty by offering one Rabbit Point for every 20 baht spent on purchases. Members can redeem these points for exclusive benefits, special discounts, and deals available only through the website. The platform also provides access to special products and limited-edition collections, complemented by year-round free shipping promotions that add exceptional value.

Corporate Social Responsibility: Beyond Business, A Heart for Society, Pando maintains continuous and meaningful corporate social responsibility initiatives under the guiding philosophy "Your Pet, We Care". These efforts demonstrate the company's commitment extends beyond profit to making a

genuine positive impact on animal welfare.

Notable campaigns include the "Old Stroller for New" exchange program and pet equipment trade-up initiatives that give products second lives while helping pet owners access better equipment. In 2025 alone, the company donated over 50 pet strollers to foundations and animal welfare organizations across Thailand.

Additional support has included essential equipment for animals affected by flooding disasters, assistance for K9 rescue dog missions, and ongoing support for stray animal care centers in collaboration with the prestigious Faculty of Veterinary Science at Chulalongkorn University. These partnerships ensure professional care reaches animals most in need.

Future Growth: Innovation and Expansion, Pando is preparing ambitious expansion plans through several strategic channels that will define the brand's next chapter.

The development of the dedicated pando App will enable seamless IoT device connectivity and control, allowing pet owners to monitor and manage their pet care devices from anywhere. Geographic expansion into provincial markets will increase accessibility for pet owners beyond Bangkok. Strategic collaborations with content creators and premium brands will create innovative

new experiences for pet lovers nationwide, building community while driving product innovation.

Where to Find Pando: A Comprehensive Distribution Network, Pando products are conveniently available through both offline and online channels, ensuring accessibility for all customers regardless of shopping preferences.

Online Shopping: Customers can shop directly at the official website www.pando.co.th with Rabbit Rewards point accumulation. Major e-commerce platforms include Shopee, Lazada, and TikTok Shop through verified official brand stores, providing trusted purchasing options with platform buyer

protection.

Physical Retail: The pando Pop-up Store at BTS Sala Daeng Station, operating until February 28, 2026, represents a groundbreaking initiative as the first pet gadget brand to establish retail presence at a mass transit station. This strategic location offers urban customers unparalleled convenience to

experience and test products firsthand during their daily commute.

Leading pet shops including Pet Club, Chocodoof, Pet Kingdom, Pet Paw, Captain Quint, Little Spider, Cafina, and Pet n Me stock Pando products throughout Thailand, though product selection and pricing may vary by location. Customers are encouraged to check directly with stores for current

promotions and availability.

Events and Exhibitions: Pando maintains strong presence at major pet events throughout the year, including Pet Expo, Thailand International Dog Show, Cat Expo, and numerous other exhibitions across Bangkok and provincial areas, providing opportunities for hands-on product experiences.

After-Sales Service: Customers can access comprehensive after-sales support at the pando Service Center located at 2534 Ladprao Road (entrance at Soi Ladprao 128/2), adjacent to BTS Yellow Line Ladprao 101 Station, in Khlong Chun, Bang Kapi, Bangkok 10240. Operating hours are Monday

through Friday, 9:00 AM to 5:00 PM.

Looking Ahead, Pando continues to demonstrate that combining technological innovation with genuine care for pets and their owners creates sustainable business growth while making meaningful positive impact on both customers and the broader animal welfare community. As the brand enters its sixth year, the commitment to "Your Pet, We Care" remains stronger than ever, guiding every decision and innovation that follows.

Pando Unveils Major Rebrand After Five Years, Launches Online Shopping Portal with Rabbit Rewards Partnership