Mr. Atsushi Sumino (?? ?), President of Kanebo Cosmetics (Thailand) Co., Ltd. and Executive Director of SUQQU (Thailand), revealed the vision behind this product's development: "For SUQQU, glow is not merely a superficial shine on the surface; it is a glow that appears to emanate naturally from within. With the new THE LIQUID FOUNDATION e, we aim to create a 'fresh, beautiful, and radiant' look that lasts all day, even when facing hot weather or a busy schedule. We want the skin to look truly vibrant, as if it is radiating health from the inside out."
When asked about the target audience and the identity of this foundation's users, the SUQQU executive defined "beauty" through an inspiring lens: "For SUQQU, those who choose THE LIQUID FOUNDATION e are individuals who recognize their own self-value. They possess an elegance we call 'SUKUTTO', which signifies a state of being steady, composed, and standing tall with confidence. This beauty does not stem from an attempt to be flashy or artificial. Instead, it is a glow from within. It is a boundless beauty that transcends gender, age, and social roles; it is the most natural reflection of one's true self."
In an era where time is a luxury, the primary challenge in developing this product was to reduce complexity while maintaining professional results. The executive shared a response that reflects a deep understanding of modern lifestyles: "We intentionally designed the texture to be effortless to blend and self-setting, ensuring a natural finish. Users do not need complex techniques or specialized tools; using just your fingers or a sponge can create smooth, perfectly covered skin. This reduces the need for multiple layers, making it the ideal solution for those who desire a flawless complexion even within a limited amount of time."
Ms. Piyachat Kayankarn, Strategic Planning Division Manager of SUQQU Thailand, revealed the secret behind the successful integration of skincare science. The uniqueness of SUQQU lies in its Hybrid Makeup identity, and THE LIQUID FOUNDATION e strictly adheres to this standard. Nourishment is our core focus; this foundation is enriched with the TLFe Complex and 13 types of Japanese botanical extracts, including Sakura Leaf, Uji Green Tea, and Silk Protein. These ingredients ensure the skin remains hydrated and comfortable throughout the day. This moisture is the key to achieving supple, soft skin while helping to blur the appearance of fine lines, resulting in a truly youthful and healthy look.
"We believe beauty does not only occur in moments of stillness. This foundation was developed to become one with the skin; whether you are talking, laughing, or expressing yourself, the formula will not crack or settle into fine lines. It remains flexible and moves in harmony with your facial expressions, ensuring you remain confident that your skin will stay smooth and radiant in every movement," said the executive, discussing the concept of "beauty in motion" that sets SUQQU apart from other brands.
Through the SUQQU'S GLOW philosophy, which holds that true beauty is a glow from within and reflects an effortless grace born of inner stability, SUQQU has elevated the definition of "Inner Glow" to a new horizon: "Vital Glow". This evolution is powered by three transformative innovations within SUQQU THE LIQUID FOUNDATION e:
- The Science of Fluid Pigment: A Truly Powderless Experience Breaking through traditional boundaries, SUQQU has transformed conventional powder pigments into a liquid pigment form. This innovation creates a weightless film that blends seamlessly with the skin, offering a flawless finish with a truly powderless feel. Even under a high-definition lens, the skin remains stunningly realistic, appearing like a naturally upgraded version of your own complexion
- High Luminosity & Oil Gelling Tech: Glow "Locked" to the Skin Defying tropical climates, SUQQU combines Lustrous Oils with Oil Gelling Technology to lock glow within the foundation's film structure. The foundation adheres perfectly to the skin without smudging, melting, or separating during the day. It delivers a healthy, multidimensional glow without leaving any excess oil behind.
- Color Modifications: The Art of Color for Asian Complexions SUQQU has meticulously recalibrated its pigment ratios including yellow, red, white, and black to specifically address dullness and color oxidation during the day. This delivers a result of "Natural Brightness", ensuring the foundation remains "fresh" and enhances the skin's glow for hours, even when faced with sweat and sebum.
In an era where beauty trends are returning to naturalness and the celebration of real skin, SUQQU THE LIQUID FOUNDATION e is the ultimate answer. It is more than just a foundation; it is "skin, perfected." This product is ideal for the modern individual who seeks efficiency without compromising on refinement. Because the texture blends effortlessly with just the fingertips, you can create a beautiful look in an instant. SUQQU invites you to experience "Vital Glow," a new standard of beauty that will change your perspective forever.
Discover an elegant identity and inner glow that reflects through a perfected complexion with SUQQU THE LIQUID FOUNDATION e. This masterpiece foundation, available in 12 shades for 3,800 THB, is available now at Siam Paragon, Central Chidlom, Central World, Central Ladprao, Central Pinklao, Central Mega Bangna, Central Phuket Floresta, and Central Festival Chiang Mai. You can also shop online via Central Online. Follow SUQQU for more information at www.suqqu.com and Facebook: SUQQU Thailand.
Caption IG:
Immerse yourself in the artistry of elevated complexion beauty as SUQQU @suqqu_official unveils a new definition of radiance with "THE LIQUID FOUNDATION e." A true masterpiece foundation available in 12 shades, it weaves SUQQU'S GLOW philosophy with cutting-edge innovation to reveal the power of "Vital Glow"—skin that looks alive, luminous, and effortlessly breathable. Infused with the nurturing essence of 13 precious Japanese botanical ingredients, the formula delivers lasting hydration and elasticity, enhancing the skin's natural beauty with every movement. Elevated further by Fluid Pigment Technology, it offers a seamless, powderless, melts flawlessly into the complexion. Designed to illuminate your most refined individuality, this flawless beauty experience invites you to discover a new legend of skin—beginning now.
#SUQQUTHAILAND #SUQQUTH #THELIQUIDFOUNDATIONe #VitalGlow #NewIconOfGlow #งานผิวระดับตำนาน
