PAUL SMITH CELEBRATES THE YEAR OF THE HORSE WITH THE RELEASE OF A CAPSULE COLLECTION, ACCOMPANIED BY A CAMPAIGN 'GALLOPING INTO PROSPERITY'

A time for celebration and togetherness, Paul Smith marks the Lunar New Year with the release of a festive campaign titled Galloping into Prosperity. Symbolizing the Horse's attributes of freedom, speed, and success - the models are captured in an energetic, confident and elegant manner. The feeling of movement carries through the whole campaign, perfectly capturing the spirit of the Fire Horse.

Wednesday 11 February 2026 10:14
PAUL SMITH CELEBRATES THE YEAR OF THE HORSE WITH THE RELEASE OF A CAPSULE COLLECTION, ACCOMPANIED BY A CAMPAIGN 'GALLOPING INTO PROSPERITY'

The campaign introduces an 18-piece Lunar New Year capsule collection that brings a playful approach in representing movement and fluidity. The carefree style of the horse illustrations captures the independence and freedom associated with the horse zodiac. Featuring the company's famous 40-colour Signature Stripe, as well as classic shirting and accessories - the collection is ideal for stylish outfits that see you through the festive season but also make for considered and generous gifts.

Shot in vibrant Hong Kong, the campaign merges the collection's colours with the city's dynamic and bustling energy. Models weave through crowds in casual layers, mixing LNY red colour palettes with Paul Smith's multicolour stripes. The shoot also incorporates a wooden horse sculpture in a rich shade of red, referencing the Fire Horse and expressing wishes for prosperity in the year ahead.

The LNY collection is available now on paulsmith.com, Central Embassy on 2nd Floor and EMQUARTIER on M Floor.