Created for today's discerning families, who value meaningful experiences as much as comfort and design, Family by JW Club reimagines the idea of a kids club. Here, play is purposeful, learning is joyful and every moment is shaped by the natural landscapes, culture and rhythms of southern Thailand.
"Families today are seeking holidays that are not only memorable, but meaningful," said Abhimanyu Singh, Area General Manager, Southern Thailand. "With the launch of Family by JW Club, we have created a space where curious children can marvel at a world beyond their urban homes, and families can reconnect through nature, culture and responsible travel experiences that stay remain cherished long after they return home."
Where Curiosity Grows, Stories Begin and Family Bonds Strengthen
Designed for children aged four to 12, with a dedicated toddler zone and an integrated space for teenagers, Family by JW Club invites junior travelers into a world built around storytelling, role play and hands-on discovery.
Young explorers can step into farming-inspired play - picking fruits and vegetables, learning about composting and discovering how food grows - through experiences connected to the resort's massive 27-acre JW Garden, a signature JW Marriott initiative that nurtures both produce and mindfulness. Cooking workshops and market-style activities turn local ingredients into playful learning moments, while art, craft, music and movement sessions spark creativity and self-expression.
Nature is the greatest teacher at JW Marriott Khao Lak. Guided eco-learning, jungle-inspired exploration and ocean-themed storytelling gently introduce children to sustainability, marine life and environmental awareness—without lessons ever feeling like lessons.
Designed to Resonate with the Destination
The physical space of Family by JW Club, designed by Khun Vattanaporn Tungsanga (Keng) and his team of Leka Studio unfolds as a journey through Phang Nga's inherent terrain. Children move through jungle trails, forest camps and coastal villages, with each zone thoughtfully designed to reflect the resort's surroundings.
Treehouse and climbing elements encourage adventure, while role-play farm and village spaces inspire imagination. Quiet reading corners offer moments of calm, and soft-play zones ensure even the youngest guests have a place to explore safely. Design details drawn from long-tail boats, coastal life and southern Thai heritage anchor the experience firmly in place—so children don't just visit Khao Lak, they feel it.
Travel That Brings Generations Together
For parents and grandparents, Family by JW Club offers something equally valuable: the luxury of time. Precious time to reconnect, knowing children are engaged in safe yet enriching, mindful experiences that reflect JW Marriott's values of wellbeing, sustainability and intentional living. Families are encouraged to join selected activities together—turning simple moments into shared memories.
Looking ahead, the resort will further expand its family experiences later this year with the debut of RETROVERSE Teens Club, another imaginative concept by Khun Vattanaporn Tungsanga (Keng) and his team of Leka Studio, the creative force behind Family by JW Club. Inspired by the vibrant arcade culture of the 1980s and 1990s, RETROVERSE reimagines the joyful spirit of classic game centers, where friendships formed, creativity flourished and communities gathered long before the era of smartphones. Blending nostalgic design with modern social gaming, the space encourages teenagers to connect through interactive, multiplayer experiences that foster collaboration rather than isolation. With retro-inspired aesthetics, collaborative play zones and immersive design moments, RETROVERSE will introduce an exciting new world for teens — and the young at heart — when it opens beside Family by JW Club later this year.
With Family by JW Club, JW Marriott Khao Lak Resort & Spa invites families to slow down, step outside and rediscover the joy of travelling together—where every day brings a new story, and every experience helps shape the next generation of conscious, curious travellers.
For more information, please visit JW Marriott Khao Lak.
For high-resolution images, please click here.
About JW Marriott
JW Marriott is part of Marriott International's luxury portfolio of brands and consists of beautiful properties and distinctive resort locations around the world. JW Marriott is a tribute to the founder of Marriott International, J. Willard "J.W." Marriott, who prioritized his own well-being so that he could take better care of others. Inspired by his approach to life and rooted in holistic well-being, JW Marriott properties offer a haven designed to allow guests to focus on feeling whole - present in mind, nourished in body, and revitalized in spirit - through programs and offerings that encourage them to come together and experience every moment to the fullest. Today there are more than 125 JW Marriott hotels in 40 countries and territories worldwide that cater to sophisticated, mindful travelers who come seeking experiences that help them be fully present, foster meaningful connections and feed the soul. Visit JW Marriott online, and on Instagram and Facebook. JW Marriott is proud to participate in Marriott Bonvoy(R), the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including complimentary nights and Elite status recognition. To enroll for free or for more information about the program, visit marriottbonvoy.com.
About Marriott Bonvoy(R)
Marriott Bonvoy's extraordinary portfolio offers renowned hospitality in the most memorable destinations in the world, with more than 30 brands that are tailored to every type of journey. From The Ritz-Carlton and St. Regis to W Hotels and more, Marriott Bonvoy has more luxury offerings than any other travel program. Members can earn points for stays at hotels and resorts, including all-inclusive resorts and premium home rentals, and through everyday purchases with co-branded credit cards. Members can redeem their points for experiences including future stays, Marriott Bonvoy Moments(TM), or through partners for luxurious products from Marriott Bonvoy Boutiques(R). To enroll for free or for more information about Marriott Bonvoy, visit marriottbonvoy.com.
About JW Garden
Inspired by our founders - J. Willard Marriott and Alice Marriott's love for the outdoors, JW Marriott believes that a connection to the natural environment is a necessary part of nourishing one's soul. From sourcing fresh ingredients to guiding explorations of the landscape, we strive to honor the natural environment, and to bring the outside into each hotel. JW Garden is a signature element of the JW Marriott experience focused on creating sensory connections with the natural world. This rooted approach to enlivening one's spirit enables our guests to appreciate our practices and feel rejuvenated by all that we harvest. There are elements of the JW Garden that connect to all three of the brand pillars: Be Mindful & Present, Be Nourished, and Be Together.
