This magnificent event is made possible through the collaboration of leading partners joining forces to create unforgettable moments. It is led by the main partner, ICONSIAM, a world-class landmark along the Chao Phraya River, alongside Grey Goose, a super-premium vodka from France, and M-A-C Cosmetics, which invites you to turn every day into a runway with trendsetting, world-class makeup. Together, these partners perfectly craft this summer fashion experience while proudly serving as a vital driving force to showcase the creations of top Thai designers to the world. This collaboration elevates Thailand's status as a global fashion destination and takes the nation's fashion industry to the next level.
Visitors are invited to experience an array of activities over four full days. The excitement begins at the ELLE Lounge, where Charoen Nakhon Hall, M Floor, ICONSIAM will be transformed into a luxurious beach club, delivering a lively Mediterranean vacation vibe. A major highlight is the Summer Shopping Experience. By simply spending 4,000 THB or more within the event area or anywhere inside ICONSIAM, you will earn a chance to win an array of special prizes, including tickets to the fashion show on 27 or 28 March, one complimentary beverage from Grey Goose, one cup of ELLE Ice Cream, a chic photo session at the Photo Booth, and a gift voucher from M-A-C Cosmetics.
Prepare for spectacular fashion shows themed Mediterranean Summer Escape and Mediterranean Summer Sundown on an open-air runway set against the most stunning views of the Chao Phraya River at River Park on 27 and 28 March 2026. The event will feature breathtaking collections from 30 leading Thai designers: 37?C, Angelys Balek, ANURUQ, ASV, Collector Project, Gongdid Design, Heidi's Secret, Hook's by Prapakas, ICONCRAFT, IRADA, ISSUE, JIRAWAT, Kloset, LA BOUTIQUE, Leisure Projects, Maison Wonder Anatomie, Milin, NICHp, PAINKILLER Atelier, RENIM PROJECT, SARRAN, Silhouette, Sretsis, STUDIO UNKNOWN, TandT, TEEMA RUCKSAJIT, Vinn Patararin, Voranida, WACAY, and WISHARAWISH. These stunning designs channel inspiration from riverside lifestyles before transporting the audience to the vibrant atmosphere of the Mediterranean Sea, where local culture, art, music, and fashion stories charmingly blend together.
25 March 2026
ELLE Fashion Fever at ICONSIAM kicks off with a grand opening at Charoen Nakhon Hall, M Floor, to welcome the highly anticipated start of the new fashion season. Led by Ali Ziani, Chief Executive Officer of Mass Digital Co., Ltd., alongside the official main sponsors and partners, the event sparks a colorful and celebratory atmosphere. It promises to thrill VIPs and distinguished guests with a special performance by the highly talented actor and artist Gemini-Norawit Titicharoenrak, who will fill the venue with fun and beautiful melodies.
The day also marks the official launch of the ELLE Lounge, featuring the highlight Summer Shopping Experience. By simply spending 4,000 THB or more within the event area or inside ICONSIAM, visitors earn a chance to win an array of special prizes including tickets to the fashion show on 27 or 28 March, one complimentary beverage from Grey Goose, one cup of ELLE Ice Cream, a chic photo session at the Photo Booth, and a gift voucher from M-A-C Cosmetics.
27 March 2026
The highly anticipated highlight features River Park transformed into an outdoor runway along the Chao Phraya River. The first day of the ELLE Fashion Fever at ICONSIAM fashion shows opens under the concept 'Mediterranean Summer Escape,' which will take everyone on a journey across the blue sea, from a luxurious yacht marina to a picturesque coastline. It tells a captivating travel story through 'Day Time Promenade' and 'Coastal Leisure' clothing styles that are lightweight and effortlessly chic. The runway will feature over 81 looks from 15 leading Thai designer brands: 37?C, ASV, Collector Project, Gongdid Design, ICONCRAFT, JIRAWAT, Kloset, Leisure Projects, Maison Wonder Anatomie, PAINKILLER Atelier, RENIM PROJECT, Sretsis, STUDIO UNKNOWN, TandT, and WACAY. These collections will be perfectly showcased amidst the summer ambiance of sunlight, a gentle breeze, and the flowing river. Before the night ends, a Performance & After Party will elevate the summer heat with renowned artists including VVV, WONDERFRAME, and Tobii, who will create a beach club atmosphere packed with fun and stylish energy.
28 March 2026
On the final night of the summer celebration at ELLE Fashion Fever at ICONSIAM, the runway is transformed to dazzle under the concept of 'Mediterranean Summer Sundown.' It conveys the dynamic energy of a sophisticated night out, filled with charm and allure. This vision is expressed through striking designs featuring fine fabrics, sparkling textures, and silhouettes that reflect the wearer's confidence, perfectly capturing the lively and celebratory atmosphere of a summer evening. The event features over 75 looks crafted by 15 leading Thai designer brands: Angelys Balek, ANURUQ, Heidi's Secret, Hook's by Prapakas, IRADA, ISSUE, LA BOUTIQUE, Milin, NICHp, SARRAN, Silhouette, TEEMA RUCKSAJIT, Vinn Patararin, Voranida, and WISHARAWISH. Together, they breathtakingly interpret the sexiness and luxury of summer. The summer night concludes grandly with a Performance & After Party that perfectly complements the celebratory vibe. Special shows from a diverse lineup of artists, led by Tle-FirstOne, and singers from Sauce BKK including 2Ectasy, Kakagoesbackhome, and Jeffy, alongside the beautiful girl group Felizz, Diamond Narakorn, and Boom Saharat, including SAMUI, will create a fun-filled atmosphere and unforgettable memories throughout the night, bringing this spectacular summer fashion festival to a flawless close.
Exclusive privileges for ONESIAM members from 25 - 28 March 2026. Simply present a receipt from purchases or services within ICONSIAM, Siam Takashimaya, or ICS (excluding IT and Gadget categories). Spend 4,000 THB or more to receive an ELLE Special Drink voucher, redeemable for a special menu at SIAMDRIPCO at Charoen Nakhon Hall, M Floor. Spend 8,000 THB or more to receive an ELLE Tote Bag valued at 400 THB. (Each reward is limited to 50 items per day.) For more information and full terms and conditions, please visit the Information Counters at G Floor, M Floor, and 2nd Floor of ICONSIAM, or the Information Counter on G Floor at ICS.
Be a part of ELLE Fashion Fever at ICONSIAM and stay updated on all the latest movements in the fashion and lifestyle world through every ELLE Thailand channel: online at ellethailand.com, Instagram: @ellethailandofficial, Facebook: ELLE Thailand, X: ELLE Thailand, and TikTok: ELLE Thailand.
