Thunyapa Patanachotikul, Marketing Manager BRAND'S Bird's Nest, Suntory Beverage & Food (Thailand) Co., Ltd., said, "Wellness communities continue to grow, especially among urban residents and young people who are looking not only for ways to care for their health, but also for experiences that fit their lifestyles and help them connect with others. This trend aligns with the concept of BRAND'S Bird's Nest, which aims to encourage consumers to take care of their health, stay vibrant, and naturally youthful, while choosing nutritious beverages — so they can live life to the fullest. Youthfulnest Club is our platform to bring a like-minded, health-conscious community together."
Designed as a space to connect, share experiences, and find motivation, Youthfulnest Club offers a variety of activities to suit different lifestyles — because looking after your health should be easy to start, enjoyable, accessible, and true to who you are. BRAND'S Bird's Nest has partnered with leading fitness and wellness providers to curate a range of classes, including Pilates, city runs, trampoline workouts, Boxercise, Flowtack, and more. Participants can choose the activities they enjoy and build long-term healthy routines — supported by BRAND'S Bird's Nest, made with carefully selected, high-quality bird's nest and containing NANA (N-Acetylneuraminic acid) and zinc, which contributes to the normal function of the immune system and to the protection of cells from oxidative stress*.
To make participation convenient, the club uses central, easily accessible venues. Benjakitti Park served as the wellness hub for the launch event, welcoming more than 500 attendees and influencers, including Natty Nantanat, a well-known YouTuber and influencer who reflects the lifestyle of a new generation that values health while enjoying a vibrant life with BRAND'S Bird's Nest. She joined in creating an engaging atmosphere and helped inspire all participants to confidently take their first step toward self-care through exclusive workout activities. These included a beginner-friendly Pilates class by YPS Pilates Club, focused on fundamentals for strength and balance, and a 5-kilometer city run led by Run Now Fab Later Crew — an energetic way to enjoy running in the heart of the city and an activity that participants can easily continue on their own.
Consumers are invited to join five pilot fitness classes across Bangkok and upcountry in May and June 2026. Participation requires a purchase of BRAND'S Bird's Nest products — worth 299 baht at participating retailers, or a minimum of 100 baht via 7-Eleven — to earn one point and join the community via LINE Official Account: @youthfulnestclub. Once registered, members can begin their self-care journey with the club and will receive Youthfulnest Club premiums (tote bag and cap) at on-site events.
- May 10: Boxercise Class by Splash Box @ Marche Thonglor, Bangkok
- May 17: Flowtack Class by iwelty Club @ Pura Vida Beach Club, Bangkok
- May 24: City Run with MMRC (Meep Meep Run Club) @ Bo BKK, Soi Sathorn 1, Bangkok
- May 31: City Run with 41000 Run Club @ Base, Udon Thani
- June 7: Pilates Class by HHH Pilates and Healthy Club @ Chiang Mai Railway Station Park, Chiang Mai
Youthfulnest Club will continue to roll out further partner-led fitness experiences throughout the year, across Bangkok and provincial locations.
"This is more than a marketing campaign. Our goal is to build a health-focused community that makes self-care feel close to home — easy to start and sustainable over time. We want to foster a culture of wellbeing among young people, create space for happiness and confidence, and support a healthy, vibrant, and naturally youthful lifestyle, so that everyone can be their best selves. We will continue to expand our partnerships and introduce new class formats to make self-care a natural part of daily life," Thunyapa concluded.
To register for Youthfulnest Club membership, consumers can purchase BRAND'S Bird's Nest products — worth 299 baht at leading retailers or online, or a minimum of 100 baht via 7-Eleven — and submit the receipt via LINE Official Account: @youthfulnestclub to register. Members can collect points and join the five pilot fitness classes until August 2026, with further activities to follow throughout the year. For details and updates, follow LINE Official Account @youthfulnestclub.
*Maintain a balanced diet by eating a variety of foods from the five food groups in suitable proportions.
